Coming from the world of New York society, Lauren Santo Domingo is the perfect person to cater to the fashion taste of the elite.
The 43-year-old daughter of Ronald Davis, the former president of Perrier, is no stranger to a lush lifestyle. She is a staple at almost every catwalk show and every fashion event surrounded by all her A-list friends. As a contributing editor of American Vogue, Lauren is a mainstay of the fashion world, even if you haven't noticed her in the front row.
The co-founder of Moda Operandi, an online retail site that instantly changes the look of the catwalk, comes not only from a very rich background, but is married to or befriended by some of the world's most elite people.
Hotel life: Lauren Santo Domingo is no stranger to a lush lifestyle
Form a pose: the fashionista looks ready for the Met Gala 2019 in her Proenza Schouler dress
Lauren & # 39; s education sounds like the background story of a character on Gossip Girl. She grew up in Greenwich, CT, but left to board the Kent School. She then went on to study history at the University of Southern California and immediately moved to Paris after graduating to the dismay of her father.
When she lived in Paris, she met her husband, Andrés Santo Domingo. Although Lauren Davis, as she was then called, had her own connections, such as The Real Housewives or New York star Tinsley Mortimer and now first daughter Ivanka Trump, Andrés did that too.
There is love in the air: Lauren enjoys a night in Cartagena with her husband Andrés Santo Domingo
The party life: it seems that Lauren had a nice evening with some of her fashion friends such as Harley Viera-Newton, Giovanna Engelbert, Poppy Delevingne and Jessica Hart
Andres happens to be the son of Julio Mario Santo Domingo who was estimated by Forbes to be worth $ 8 billion in 2011 due to its highly profitable Colombian beer company. When he died in 2011, Andrés reportedly inherited $ 4.1 billion, a large part of which is still in the beer industry.
Andrés' family ties go further than his father, because he is now not only related to British royalties, but also to Monegasque royalties.
His brother, Alejandro, married Lady Charlotte Wellesley who wore an Emilia Wickstead wedding dress. The Duchess of Cornwall Camilla Parker Bowels attended the wedding of 2016 in Spain. Charlotte is the daughter of Charles Wellesley, the 9th Duke of Wellington and Princess Antonia of Prussia, Duchess of Wellington.
Here comes the bride: Alejandro Santo Domingo and Lady Charlotte Wellesley at their lavish wedding in 2016
Andres' niece, Tatiana Santo Domingo married in 2013 a royal family member of Monaco, Andrea Casiraghi, in a dress made by one of her close friends, the famous Italian fashion designer Margherita Missoni. Andrea Casiraghi is the child of Princess Caroline of Hanover and Stefano Casiraghi and the grandchild of the late Grace Kelly.
The blushing bride: the ladies had a good time on a yacht that the then bride Tatiana Santo Domingo celebrated in 2013
Get completely excited: Andrea Casiraghi and Tatiana Santo Domingo look perfect in Monte-Carlo, Monaco
Together, their socialist strength has catapulted them into the stratosphere. Lauren can be noticed with many other fashion elite, such as fashion magazine friends such as Derek Blasberg and Edward Enninful, editor of British Vogue, designers such as Giambattista Valli and Valentino & # 39; s creative director Pierpaolo Piccioli and models such as the Hadid sisters and Poppy Delevingne.
Celebrate, but make it fashion: Lauren celebrates her birthday with friends Bella Hadid, Edward Enninful, Karlie Kloss, Gigi Hadid, Karen Elson and Derek Blasberg
Looks good: Lauren poses for a snap with friends Eugenie Niarchos (left of Lauren), Bianca Brandolini (right of Lauren), Poppy Delevingne and Princess Olympia of Greece
Have fun: clearly Derek Blasberg is the jokster of the group while he laughs with Lauren and other fashion friends such as Bianca, Jessica and Giovanna
Lauren & # 39; s fashion connections come not only from her time in New York high society, but also from her time in Vogue. She started with the magazine as an assistant. She then left to work as a PR director at J. Mendel and helped start clothing clothing at the label. Then she went to work for PR in the Puig Group for Carolina Herrera. She returned to the American magazine in 2005 as the editor-in-chief and then became one contributing editor.
She has appeared in the magazine many times. In particular, her marriage to Andrés in 2008 received a 10-page feature in the magazine. The distribution contained photos of the wedding ceremony in Cartagena, Colombia and of the 9 bridesmaids, including friend Tinsley Mortimer, in so many different designer dresses. She wore two Olivier Theyskens for Nina Ricci dresses in what Vogue called "the wedding of the year."
Keep it classic: the original showroom is located in New York City on Madison Avenue
In 2010, she and her co-founder Aslaug Magnusdottir, who left the brand in 2013, started Moda Operandi. In an interview Lauren did with the Financial times she says that a Prada dress has encouraged her to start the business.
Gone are the days when women attended fashion shows to actually buy off the catwalk for the following season. Now it is more a spectacle in which people can see what they can achieve through cumbersome channels.
Moda helps to reduce the nostalgic way of shopping, but with the modern twist of the internet. The site focuses on fashion enthusiasts, so that they can order runway looks directly after the show via "trunk shows".
Generous looking in London: Lauren poses in the Moda Operandi showroom in London
The animal kingdom: Lauren, Derek and Natalie Massenet enjoy a night in the Moda Operandi London showroom
Join the parade: Lauren clearly enjoyed herself at the famous Dolce & Gabbana – Alta Moda show in 2016
The brand has recently been expanded to men's clothing, beautiful jewelry and household items to compete with other sites such as NET-A-PORTER and Farfetch. The brand has also raised millions in investment money so that they could expand to other regions such as the Middle East and Asia.
With an average order of the brand of $ 1,300 and a 2017 turnover of $ 165 million, the brand is only expected to improve.
With the extension of Moda Operandi, Lauren Santo Domingo is at the top of her game, but she still seems to live the charmed life she has had all the time.
She lives in New York City with Andrés and their two children in their Gramercy Park South $ 18.5 million mansion but go "four or five times a year" to Paris and stay with the Saint-Germain family from the 18th century in Andrés House American Vogue in 2012.
Queen Bee: Lauren Santo Domingo regularly comes to the Paris Haute Couture Fashion Week
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