A vast rural region that stretches 1,685 kilometers from the suburbs of Melbourne to the state border of New South Wales enjoys a remarkable increase in tourist interest.
Large parts of Gippsland in south-east Victoria were decimated by catastrophic forest fires in the summer, but thanks to a series of domestic tourism campaigns that encourage Australians to go on holiday at home this year, the interest in traveling to the fire-devastated region has already increased enormously with 400 percent.
The news is certainly welcomed by Victorian tour operators, who reported a 90 percent drop in trade after the “worst” summer in Australia, imprisoning unprecedented heroes on 4,000 tourists and residents on Mallacoota beach before being captured by the Australian Navy evacuated and five people left in the state dead.
But with so many of the country’s main destinations, including the Shoalhaven beaches of New South Wales and the iconic Kangaroo Island off the coast of South Australia, severely damaged by the flames, what distinguishes Gippsland and the rest of rural Victoria in a time of national need?
Domestic tourism campaigns have led to a 400 percent increase in interest in the Gippsland region in rural Victoria after catastrophic forest fires decimated the area in the summer
Gippsland has spectacular national parks, vast lakes, charming beach resorts and unspoiled white sandy beaches, along with some of Australia’s most unique native flora and fauna
Indispensable tourist attractions in Gippsland
1. Victoria State Coal Mine
2. Wilson’s Promontory National Park
3. Long tunnel extended gold mine
4. Squeaky beach
5. Raymond Island
6. Walhalla Goldfields railway
7. Mt Oberon summit hike
8. Buchan caves
9. St Mary’s Catholic Church
10. Gippsland lakes
Approximately 200 kilometers away, Melbourne Airport is the closest transit hub of the region and is served domestically by airlines from Jetstar, Qantas, Tiger and Virgin Australia.
Gippsland boasts spectacular national parks, vast lakes, charming beach resorts and pristine white sandy beaches, along with some of the best wines, seafood and cheeses that Victoria has to offer.
Ninety Mile Beach on the southeast coast of East Gippsland, a paradise for sun lovers and surfers, is one of the longest and most beautiful pieces of sand in the world.
World-class waves crash along the coast of Squeaky Beach and Tidal River in South Gippsland, while Sandy Point at Wilson’s Promontory National Park offers excellent waves for windsurfing.
Amazing bike paths take you through the lush dairy country and along Victoria’s Great Dividing Range, the world’s longest land-bound mountain range that extends over 3500 kilometers.
Beautiful highways span the vast region, with long journeys along the Great Alpine Road to the Gippsland lakes with some of Australia’s most breathtaking views.
Historic villages, coal mines and railways dating from the earliest days of the 1900s provide an insight into what life in Victoria was like more than a century ago.
Lauded as the main tourist attraction in Gippsland, the state coal mine is the only historical mining experience in the southern hemisphere.
Beautiful landscapes such as those on Phillip Island – a popular day trip destination from Melbourne – harbor unique native animals such as Little Penguins, the world’s smallest species of penguin.
The little creatures come ashore every evening at sunset in a ‘Penguin Parade’ that is regularly mentioned as one of Australia’s must-see attractions.
Animal lovers can enjoy a day to remember with a camel ride along the beach at Lakes Entrance, East Gippsland’s “most unique attraction,” or get close and personal with kangaroos in Wilson’s Promontory National Park.
Amazing cycle paths take you through the lush dairy country and past Victoria’s Great Dividing Range, the world’s longest land-bound mountain range that extends over 3500 kilometers
World-class waves crash along the coast of Squeaky Beach and Tidal River in South Gippsland, while Sandy Point at Wilsons Promontory National Park offers excellent waves for windsurfing
Beautiful highways span the vast region, with long journeys along the Great Alpine Road to the Gippsland Lakes with some of Australia’s most breathtaking views
Ninety Mile Beach, a paradise for sun worshipers and surfers alike, on the southeast coast of East Gippsland, is one of the longest and most beautiful pieces of sand in the world.
How a vacation to Gippsland can help rebuild communities affected by bushfire
Get to know Gippsland with a three-day and four-day holiday package Waverley House Cottages at Lakes Entrance for $ 500.
Book and stay before February 29, 2020 for three nights in a One Spa Cottage with fully equipped kitchen, laundry room, wood burning stove, spa and porch to enjoy the beautiful native garden and the view of the coast.
The cottages are the perfect base to explore the East Gippsland region, where spectacular national parks can be found, including Buchan Caves and Cape Conran.
Ninety Mile Beach is just a two-minute drive away and there are also a number of award-winning seafood restaurants nearby.
Source: Escape from Australia
But despite the countless natural attractions in the region, Gippsland’s sudden popularity can largely be attributed to targeted travel campaigns from some of the country’s most prominent organizations.
In the aftermath of the unprecedented heroes, Tourism Australia has awarded its “Philausophy” international tourism campaign launched by Kylie Minogue and injected $ 20 million into its “Holiday Here This Year” program to encourage Australians to vacation in their own country to go in 2020.
Tourism Australia’s efforts were also strengthened by the national airline Qantas, which offered significant discounts on flights to 50 domestic destinations in the ‘Love Australia’ sale.
The Australian Open took advantage of its status as one of the world’s most watched sporting events by running its Australia’s Open campaign in January.
Grassroots movements such as the social media campaign #EmptyEsky encourage Australians to visit communities affected by fire and stock up on local produce.
Memory of Victorian victims of forest fires 2019/2020
David Moresi, 69, died after being involved in a traffic incident on November 30 during the fire at the Gelantipy fire in Eastern Gippsland.
NEW YEAR’S EVENING NEIGHBORS
Beloved great-grandfather Mick Roberts, 67, from Buchan, in East Gippsland, was found dead in his home on New Year’s Day morning.
Fred Becker, 75, was the second person to die in Victoria. He had a heart attack while trying to defend his home in Maramingo Creek.
Forest Fire Management fireman Mat Kavanagh, 43, was killed on Friday, January 3 when he was involved in a two-car accident on the Goulburn Valley Highway.
Bill Slade, a 60-year-old father of two from Wonthaggi, fought fire with Park Victoria in Omeo when he died on January 11. He was remembered as one of the longest serving, most experienced and strongest firefighters.
In the aftermath of the unprecedented heroes, Tourism Australia has injected $ 20 million into its “Holiday Here This Year” program to encourage Australians to go on holiday to the interior in 2020
Philippa Harrison, general manager of Tourism Australia, said the “Holiday here this year” campaign would send a message that Australia is open to businesses and ready to embrace visitors with open arms
Tourism Australia’s efforts were strengthened by the national airline Qantas, which offered substantial discounts on flights to 50 domestic destinations in the ‘Love Australia’ sale
Phillipa Harrison, director of Tourism Australia, said the “Holiday here this year” campaign would send a message that Australia is open to business and ready to embrace visitors with open arms.
“There is no doubt that Australian tourism has been hit hard by the recent forest fires. It is crucial that we help the industry get back on its feet as quickly as possible, “she said in a statement in January.
“The desire of ordinary Australians to help the communities directly and indirectly affected is overwhelming.
“That’s why we’re asking people to go on vacation in their own backyards this year – whether it’s a coastal ride, a stopover or a bucket list destination – and to spread out that Australia is ready to to welcome more travelers. “