BMW has announced that the new Mini Cooper EV, the first publicly available fully electric version of the car, will start at $ 29,900 when it is offered for sale in the US in March 2020. That is noticeably lower than the $ 35,000 margin offered by BMW when the company unveiled the car in July.
There are of course a few catches. While the MSRP of $ 29,900 will certainly give BMW enough room to promote the car if & # 39; under $ 30,000 & # 39 ;, a destination and handling fee of $ 850 will still drop the starting price in that range. And then there is the range. The new electric Mini will only be able to drive approximately 235 km (146 miles), and that is not even the EPA estimate, which will probably be even more conservative (and usually more realistic). This means that the first generally available Mini EV may not offer much more range than its only predecessor, the ten-year-old Mini E, a 100-mile demo car.
However, the new Electric Mini is much better equipped than the original, with features such as Apple CarPlay, heated front seats, keyless entry, windscreen wipers and headlights with automatic rain sensor, and a standard package for driver assistance. It also has 181 hp, so it must be just as peppy as any other Mini. And since BMW's cars are still eligible for the full federal tax credit, the price can drop to around or even below $ 20,000 depending on which state the buyer lives in.
That may make the range a bit more pleasant, but it is undeniable that BMW seems to have fallen behind the curve when it comes to electrified vehicles. Not only did it beat most of the other major automakers to make an electric version of one of its flagship vehicles (albeit in a limited test capacity) with the original Mini E in 2009, but the company also released the BMW i3 for over five years from ago. Unfortunately, the urge for electrification under CEO Harald Krueger, who resigned last July, stagnated. (In fact, the new Mini is basically just reusing i3 technology in a new package.) BMW is now catching up with one of the biggest technological changes the automotive industry has ever seen.