The fashion label Amanda Wakeley, beloved by the Duchess of Cambridge, falls into administration

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Fashion label Amanda Wakeley beloved by Duchess of Cambridge, Meghan Markle, Princess Diana and Theresa May fails to find buyer and collapses into administration after flagship Mayfair store closed due to Covid lockdown

  • Fashion label Amanda Wakeley is plunged into administration after struggling during a pandemic
  • Fans of the brand include The Duchess of Cambridge, Princess Diana and Angelina Jolie from Hollywood
  • In a statement, she said: ‘To our customers, many of whom have become friends, thank you for your loyalty’

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A fashion label whose signature outfits were favorites of the Duchess of Cambridge and Princess Diana has fallen into records.

Amanda Wakeley’s eponymous store brand had about 50 international stores in the mid-2010s, but it was forced to close its flagship London store as it struggled during the pandemic.

It has hired administrators from Smith & Williamson insolvency experts.

Amanda Wakeley launched the brand with his first store in Chelsea in the 1990s and grew the business with the support of famous fans including Princess Diana.

The Duchess of Cambridge, pictured with Prince William, was a fan of the designer Amanda Wakeley who has gone into administration

The Duchess of Sussex, depicted in an Amanda Wakeley coat, regularly wore the designer's signature designs and dresses

The Duchess of Sussex, depicted in an Amanda Wakeley coat, regularly wore the designer’s signature designs and dresses

The Duchess of Sussex also regularly wore her dresses, as did Davina McCall and Vogue Williams.

Designer Amanda Wakeley's company has entered into administration

Designer Amanda Wakeley’s company has entered into administration

Miss Wakeley said, “During the pre-administration phase, the company’s staff worked tirelessly with me and Smith & Williamson to maximize sales and mitigate the impact of insolvency on the company’s creditors.

Thank you to this core team and those who have worked at Wakeley over the years.

“I am also very grateful for the support and expertise of our leading equity investor, who has been a valuable partner since 2012.

Thank you for your loyalty to our customers, many of whom have become our friends.

“It is an honor to design for you and I have been deeply touched by the many expressions of support about my family and the company throughout the crisis.”

Colin Hardman, co-director of the process, said it could not find a buyer despite “ significant interest ” and so decided to take the company into administration.

Princess Diana had several of the designer's outfits in her wardrobe, including her signature skirt suits (pictured above)

Princess Diana had several of the designer’s outfits in her wardrobe, including her signature skirt suits (pictured above)

“Our main goal is to maximize achievements for the benefit of creditors,” he said.

In addition to clothing and accessories, the company has a new platformed E-commerce site.

“Although a small number of compulsory redundancies were unfortunately necessary, Amanda Wakeley and a core team of employees will continue to support us in our realization strategy.”

Amanda Holden

Theresa May

Celebrities such as Amanda Holden were fans of the designer, as well as politicians such as ex-Prime Minister Theresa May

In 2016, the designer made headlines when then Prime Minister Theresa May had a photo shoot at No. 10 wearing brown leather pants that cost £ 995 in an incident that came to be known as Trousergate.

It was later revealed that they had been borrowed by the former Prime Minister.

Angelina Jolie wore a dress from the designer for the 2010 premiere of Salt, while Beyonce and Jodie Kidd were also admirers.

How Amanda Wakeley helped Kate navigate her way as a working royal family

Although she has worn the label less in recent years, the Duchess of Cambridge relied heavily on Amanda Wakeley in her early months as a working royal family.

The classic cuts and simple fabrics were a safe choice for the newly married Duchess – and the fact that the designer was a favorite of Princess Diana would no doubt have helped too.

Kate indeed demonstrated her love for the brand by choosing it for her first solo engagement in October 2011, six months after the royal wedding.

Getting Started: Kate demonstrated her love for the brand by choosing it for her first solo engagement in October 2011, six months after the royal wedding

Getting Started: Kate demonstrated her love for the brand by choosing it for her first solo engagement in October 2011, six months after the royal wedding

The Duchess of Cambridge intervened to host a dinner with In Kind Direct, one of Prince Charles’s patron saints, after her father-in-law was called to Riyadh to offer condolences to the Saudi Arabian royal family following the death of the Crown Prince of Saudi Arabia.

Such an important moment required just the right dress, and Kate did not disappoint.

The Duchess dazzled in a floor-length dress in a soft bluish-gray color with a deep V-neckline that is much more daring than she would wear today.

The dress had elegant, crossed straps in a slightly darker shade of gray.

The Duchess of Cambridge at Amanda Wakeley at the Royal Marsden Hospital, London, in September 2011

The Duchess of Cambridge at Amanda Wakeley at the Royal Marsden Hospital, London, in September 2011

The Duchess wore the designer at least twice more that year, including in a photo shared to promote their North American tour.

She also wore a form-fitting dress with three-quarter sleeves on a visit to the Royal Marsden Hospital in London.

Pieces have remained in rotation over the years, but Amanda Wakeley has given way to Alexander McQueen as Kate’s most trusted designer.

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