Early reviews before The morning show were not exactly positive, and executive producers Kerry Ehrin and Mimi Leder believe that much of the feedback was an "attack on Apple".
"When those reviews came in, I didn't know what show they were watching," Leder said during a lecture at Code Media in Los Angeles. “I thought they were crazy. I thought there were many Apple haters who just wanted Apple to fail. The reviews felt like an attack on Apple. "
Both Leder and Ehrin felt that critics rated Apple TV Plus as a service and came in The morning show with those criticisms. When Apple TV Plus was launched on November 1, it arrived with nine shows and originals. Four of them were highly praised by Apple and those were the shows that critics focused on: The morning show, Dickinson, See, and For all of humanity. While The morning show was not rated as negative as See, it wasn't the critical darling Apple might have hoped for.
Many publications, including The edge, gave individual reviews of the show and larger analyzes about the arrival of Apple TV Plus in the streaming wars. Both Leder and Ehrin felt that critics had merged the two and argued that critics reviewed all Apple TV Plus rather than just The morning show. Everybody claimed that "it's not fair", and adds "the good news is that people love the show."
"When you see reviews, they look at it from the whole business aspect," what does Apple do? ", Ehrin said." It is a bit separate from us. "
Neither Ehrin nor anyone spoke about how many people have looked The morning show, taking note that Apple has not given them any information. Instead, Ehrin said that although she couldn't give a number, Apple managers are very happy with the & # 39 ;. A recent one report of The Hollywood Reporter suggested that all four shows saw millions of streams, and that Apple managers were "delighted with the early performance of all four shows." All four shows have also been renewed by Apple for a second season.
It is also worth noting that although the original Apple series did not perform so well with critics, the public disagreed. The morning show has a 95 percent score on Rotten Tomatoes, and Leder states that that is really important.
"People love it, and we love it," she said. "That is what counts."