Home Entertainment Kanye West is hailed a marketing ‘genius’ after blowing $7MILLION on a Super Bowl advertising spot to share a bizarre homemade video filmed in the back of his CAR: ‘It’s the most Ye commercial ever!’

Kanye West is hailed a marketing ‘genius’ after blowing $7MILLION on a Super Bowl advertising spot to share a bizarre homemade video filmed in the back of his CAR: ‘It’s the most Ye commercial ever!’

by Merry
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Kanye West enjoyed a victory of sorts Sunday night after spending $7 million of his own money to share a home video during the Super Bowl.

Kanye West enjoyed a victory of sorts Sunday night after spending $7 million of his own money to share a home video during the Super Bowl.

The flamboyant rapper was present at Allegiant Stadium in Las Vegas when the Kansas City Chiefs triumphed over the San Francisco 49ers to claim their third title in five years.

But if his Alexander McQueen-designed crucifix mask hadn’t already attracted enough attention, the zero-budget commercial filmed to promote a new merchandising campaign certainly did.

The 25-second clip, apparently filmed on a mobile phone, shows West (his voice clearly affected by newly fitted titanium dentures) urging viewers to visit his Yeezy website while riding in the back seat of a car.

“Because we spent all the money on the commercial, we didn’t actually spend any money on the ad itself,” he admits. “But the idea is that I want you to go to Yeezy.com, get some shoes and ummmm… that’s it.”

Kanye West enjoyed a victory of sorts Sunday night after spending $7 million of his own money to share a home video during the Super Bowl.

In the 25-second clip, apparently filmed on a mobile phone, West urges viewers to visit his Yeezy website while riding in the back seat of a car.

In the 25-second clip, apparently filmed on a mobile phone, West urges viewers to visit his Yeezy website while riding in the back seat of a car.

Brands such as Dunkin’ Donuts, Mountain Dew, Uber Eats and Oreo spent an average of $7 million each to secure advertising space during Sunday night’s Super Bowl, watched by 114 million people around the world.

But while West’s strange, homemade addition to the television lineup was at odds with the glossy, big-budget commercials that aired Sunday, fans claimed it was a stroke of marketing genius.

On X, formerly Twitter, one impressed viewer wrote: ‘The genius that is Kanye West. Put a commercial in the Super Bowl that trends beyond the Super Bowl.

A second added: “Best Super Bowl commercial ever.”

While a third admitted: “I didn’t watch the Superbowl but I’ve seen this ad 3 times.” Actually, you are a genius.

Elsewhere, a fourth wrote: “Ye’s #Superbowl commercial is the biggest Ye commercial of all time.”

The announcement appeared to be a clever marketing strategy after West, who renamed himself the abbreviated Ye, pulled his latest album, Vultures 1, from streaming platforms and altered its cover.

Sunday’s commercial prompted fans to visit its website, where merchandise related to the new album can be purchased. The album returned to streaming platforms on Monday morning.

West entered enemy territory when he arrived at the Super Bowl on Sunday, where rival Taylor Swift and his ex-wife Kim Kardashian were in attendance.

The rapper was in full costume as he headed to the big game hand in hand with his wife Bianca Censori.

He wore an Alexander McQueen crucifix mask, a black leather jacket and shiny leather pants, while Bianca sported a jacket and shiny hooded accessory.

The designer mask was placed comfortably over his head covering and was perhaps worn in tribute to the late designer, who died on February 11, 2010.

Kanye’s marriage to Kim officially ended in 2021 and he has since started dating Odell Beckham Jr.

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