Clearly, digital marketing will continue to show its relevance for business, however, the pandemic and consumer change during it, managed to open new options to experiment, which finally managed to get out of the virtual world. Every year, new marketing strategies arrive to be able to exploit them to the fullest, today we show you some of the ones that will dominate during 2022.
2020 and 2021 have been a fundamental couple of years for the development of businesses, both physical and online. According to the Digital 2021 study it was shown that approximately 60 percent of the world’s population has internet access, that is, 7.3 percent more users compared to 2020. Similarly, Forbes comments on its site that the decrease in social mobility due to Covid-19, caused online sales in Mexico to increase up to 81 percent during 2020, representing a value of 316 billion pesos, that is, the equivalent of 9 percent of the retail sector in the country.
The pandemic and the consumer
The pandemic had as a consequence that those who were already carrying out their marketing strategies in the digital world (if they carried them out efficiently) prevail, however, it affected the way in which the consumer interacts with the content.
When trying to stay for so long only within the digital world, agencies and other marketing professionals, had to find themselves in the need to opt mainly for digital marketing strategies, so they had to adapt their efforts, as well as strengthen their knowledge and technologies to dominate the virtual space with new trends, such as Chatbots, social networks , voice searches , sales through social networks, influencer marketing and UX / UI design. Despite this, the consumer is currently taking to the streets more and more, among the main reasons, the arrival of the vaccine and the desire to go out and explore new experiences after having been locked up for more than a year. Due to this, the consumer has changed, their preferences, their way of being, their needs, their way of buying and their contents, and it will continue to change as the months go by. Consumers have changed for good after the pandemic. More people look at YouTube and prefer ads there rather than on TV. That’s why you should focus more on that platform. Buy YouTube views, upload more relevant content and stay very connected with the new age of customers.
The best marketing strategies of 2022
Clearly, digital marketing will continue to show its relevance for business, however, the pandemic and consumer change during it, managed to open new options to experiment, which finally managed to get out of the virtual world. Due to this, we must choose in 2022 to do “mixed” or ”hybrid” marketing strategies, where we can bring together the best of both worlds.
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