Eero adds one cheaper service level to its premium subscription with the introduction of the $ 2.99 per month Eero Secure subscription. It offers the same security, site filtering and ad blocking features of the old Eero Plus subscription without the additional bundled products such as 1Password, MalwareBytes and the Encrypt.me VPN service. The new subscription layer is one of the first major changes that Eero has undergone since the acquisition of Amazon earlier this year.
The existing Eero Plus plan of $ 9.99 per month will remain, although it will receive the new Eero Secure Plus branding, with the same benefits as before. Both plans offer reduced prices for annual subscriptions: Eero Secure for $ 29.99 per year and Eero Secure Plus for $ 99 per year, which means that customers can actually purchase two months for free.
Eero introduced the subscription service for the first time in 2017, alongside its second generation routers. The service is completely optional. Eero promises that the routers will always work as intended, even if you do not pay the monthly or annual costs, but they do offer other functions in addition to the basic internet service.
The goal here – as with many recent shifts to monthly subscriptions in the industry, ranging from Apple to Google to Fitbit to Eero's own parent company Amazon – is to help hardware customers earn money on a more reliable basis than waiting for an upgrade .
It is especially important for Eero, because routers are not at the top of the list for frequent hardware purchases in the same way as telephones or even laptops. Adding a cheaper layer is a smart step towards that goal and offers most of the same security services for less than a third of the cost of the expensive Secure Plus layer to entice existing Eero customers to enroll.