The consumption of alcohol by Australians decreases as the drinkers abandon beer

A new report by Euromonitor International has revealed that Australians increasingly choose non-alcoholic beverages or medium-intensity beers

Looking at your waists? Alcohol is consumed by Australians DROPS when drinkers give up beer in favor of low-calorie, non-alcoholic beverages

  • A new report has revealed how the consumption habits of Australians have changed
  • The report of Euromonitor International says that soft drinks have increased
  • Millennials in Australia have been more concerned with a healthy lifestyle

Zoe Zaczek for Daily Mail Australia

A new study has revealed the changing tastes of Australian drinkers as they increasingly opt for medium-strength beers and soft drinks.

According to the report of Euromonitor International, sales of soft drinks in Australia have increased by 57 percent in the last five years.

The national average of alcohol consumed per person has also decreased in the last year from 157.3 liters to 153 liters, the 9 news reported.

A new report by Euromonitor International has revealed that Australians increasingly choose non-alcoholic beverages or medium-intensity beers

A new report by Euromonitor International has revealed that Australians increasingly choose non-alcoholic beverages or medium-intensity beers

Research by Nielsen Consumer & Media indicates that millennials are concerned about a healthy lifestyle and take it into account when buying alcohol

Research by Nielsen Consumer & Media indicates that millennials are concerned about a healthy lifestyle and take it into account when buying alcohol

Research by Nielsen Consumer & Media indicates that millennials are concerned about a healthy lifestyle and take it into account when buying alcohol

There has also been a growth in the popularity of medium strength beer, as it now accounts for 14.1 percent of the total beer market.

Research by Nielsen Consumer & Media suggests that millennials, aged between 18 and 34, are less likely to drink than their elders, as they are more concerned with a healthy lifestyle.

"Millennials look for value, but also qualify health factors as being very low in carbohydrates, calories, fortified with vitamins and organic, as very important, compared to Boomers who favor value and price, particularly when they buy beer and cider" said the Nielsen report.

While millennials drink less than older Australians, they are more likely to visit a bar or pub every week.

Millennials are also more likely to spend more money in licensed premises compared to Generation X and Baby Boomers.

The sales of non-alcoholic beverages in Australia have increased by 57 percent in the last five years

The sales of non-alcoholic beverages in Australia have increased by 57 percent in the last five years

The sales of non-alcoholic beverages in Australia have increased by 57 percent in the last five years

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