The Coles Little Shop promotion ends thousands of parents exchanging pieces online

Collect them all: customers had to spend $ 30 to receive a mini-collectible that was packaged in hidden bags so they would not know which item they would receive

The Coles Little Shop campaign has officially ended, two weeks later than originally planned, but thousands of parents are still desperately looking for the final pieces to complete their collections.

Coles launched Little Shop in July of this year, featuring 30 iconic brands of home products, including Vegemite, Nutella, Tim Tams and Weet-Bix, all reduced to a mini-collectable.

Buyers received a collectable item for every $ 30 spent at the store, which they then collected from the bags hidden in the box.

Collect them all: customers had to spend $ 30 to receive a mini-collectible that was packaged in hidden bags so they would not know which item they would receive

Collect them all: customers had to spend $ 30 to receive a mini-collectible that was packaged in hidden bags so they would not know which item they would receive

The campaign was a national madness with families that begged people to exchange minis with them on social networks. The complete games reached up to $ 1000 at Gumtree.

While it ended on Tuesday, hundreds of groups and pages on social networks have emerged since then, with parents desperate to change the excess of collectibles for those who are missing to complete the set.

The campaign has brought together people from all over the world, with a mother writing an emotional tribute to a fellow online collector.

The campaign was crazy at the national level with families that begged people to exchange minis with them on social networks, the complete games reached up to $ 1000 at Gumtree.

The campaign was crazy at the national level with families that begged people to exchange minis with them on social networks, the complete games reached up to $ 1000 at Gumtree.

The campaign was crazy at the national level with families that begged people to exchange minis with them on social networks, the complete games reached up to $ 1000 at Gumtree.

As it closed on Tuesday, hundreds of groups and pages on social networks have emerged since then, with parents desperate to exchange their excess collectibles for those that are missing to complete the set.

As it closed on Tuesday, hundreds of groups and pages on social networks have emerged since then, with parents desperate to exchange their excess collectibles for those that are missing to complete the set.

As it closed on Tuesday, hundreds of groups and pages on social networks have emerged since then, with parents desperate to exchange their excess collectibles for those that are missing to complete the set.

"I was completely impressed by a very loving and kind lady with whom I have made private exchanges several times," he wrote on the Facebook page of Coles Little Shop Collectibles.

"She just arrived half an hour ago to pick up the last 4 Minis she had here for her, then she returned a bag with her unwanted minis and asked me if I would mind leaving her car with her because she had something for me.

"She gave me the most beautiful and colorful bouquet of flowers, gave me a big hug and thanked me for helping her … I felt so overwhelmed that it made me cry".

The publications and the new pages are endless, since people try desperately to finish their sets before the hysteria that surrounds them diminishes.

The publications and the new pages are endless, since people try desperately to finish their sets before the hysteria that surrounds them diminishes.

The publications and the new pages are endless, since people try desperately to finish their sets before the hysteria that surrounds them diminishes.

Some private groups have more than 25,000 members working to buy, sell and exchange the nice collectibles.

Some private groups have more than 25,000 members working to buy, sell and exchange the nice collectibles.

Some private groups have more than 25,000 members working to buy, sell and exchange the nice collectibles.

Other parents have chosen to be more concise with their requests, going straight to the point.

"If someone has completed their set and is willing to give away any spare, my son still needs a little bit, we have no spare to exchange," one mother wrote in the forum.

& # 39; Needing dog food and pasta sauce x2 if someone is kind enough to send me a message. Happy to exchange if I have what I need, "said another.

The publications and the new pages are endless, since people try desperately to finish their sets before the hysteria that surrounds them diminishes.

Some private groups have more than 25,000 members working to buy, sell and exchange the nice collectibles.

Meanwhile, an expert has labeled the Little Shop promotion as "one of the best retail marketing campaigns."

Julie Wrobel, managing director of the branding and communications studio, Algo Mas, made the striking claim in a first-person piece written for Mumbrella.

"Last week I bought two Snickers bars in the Coles box to increase my store from $ 57.80 to over $ 60, so I would be eligible for two Little Shop packages instead of one, I do not even like Snickers," Ms. Wrobel.

Not only for children: one expert labeled Coles Little Shop as one of the best retail marketing campaigns & # 39; since it attracted everyone

Not only for children: one expert labeled Coles Little Shop as one of the best retail marketing campaigns & # 39; since it attracted everyone

Not only for children: one expert labeled Coles Little Shop as one of the best retail marketing campaigns & # 39; since it attracted everyone

She said that the ingenious idea of ​​making the brand of plastic toys visible created instant brand loyalty. He also praised the extended reach of the campaign.

"The Coles Little Shop campaign has created, organically, a secondary market for exchanges and rewards of recess time," he said.

During the campaign, and as Coles recognized the growing exaggeration, they celebrated "days of exchange". in the store for customers to exchange their collectable items.

Thousands attended the events in more than 45 stores across the country hoping to complete their collections.

According to News.com.au, the supermarket's main rival, Woolworths, also admitted the defeat, recognizing that Coles Little Shop was one of the main reasons for its poor sales in the first quarter of 2019.

A great success: Coles Little Shop saw thousands bomb their stores on 'exchange days', hoping to exchange their collectables with other buyers to complete their collections.

A great success: Coles Little Shop saw thousands bomb their stores on 'exchange days', hoping to exchange their collectables with other buyers to complete their collections.

A great success: Coles Little Shop saw thousands bomb their stores on 'exchange days', hoping to exchange their collectables with other buyers to complete their collections.

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