As we move towards the beginning of spring, women in Australia are looking for dresses they can wear during the spring season.
But instead of spending hundreds of dollars on design options, today more and more people choose to rent.
One of the most popular dress rental websites, Glamcorner, recently shared with FEMAIL the dresses that are always borrowed during the spring racing season, and the hat label that turned out to be the most popular this year.
With a dress that is rented every minute from the site, it is clear that the rental equipment is bigger than ever.
Glamcorner recently shared with FEMAIL the dresses that are always on loan during the spring racing season (in the image: a popular outfit), and the hat label that proved popular this year.
Co-founder Dean Jones said the Misha Collection outfits are rented out, including this bodycon polka-dot dress that you can rent for $ 119 and sell for $ 420 (pictured)
Speaking to FEMAIL, Glamcorner co-founder Dean Jones explained that this is the busiest time of the year for his rental apparel website:
"At the height of the season during spring races, we see an average of one dress reserved every minute," he said.
"As we move into the racing season, we see many women choosing dresses by Rebecca Vallance."
The options on Rebecca Vallance's website include dresses and tailored suits and bright colors.
Dean also noticed that women increasingly reserve Misha Collection outfits, including a bodycon polka dot dress that you can rent for $ 119 and sell for $ 420.
"Other labels that prove to be popular are Nicholas and Talulah," Dean added.
While Talulah offers beautiful and floating dresses, Nicholas boasts of having different prints and lengths.
The dresses of Rebecca Vallance (pictured) are some of the most popular styles: the site has innumerable options of bright colors
The dresses of Misha Collection (left) and Talulah (right) are also proving popular: spring is the most popular time of year to rent a dress.
"The hat tag that is gaining popularity this spring is Heather McDowall," Dean added.
Whether you want a jeweled headband or a fascinator, there are many beautiful options around the $ 50 brand to rent.
"Our average rental price is around $ 100, while the average retail price for the dresses we have is between $ 600 and $ 800," Dean said.
Only in 2018, the site has rented $ 80 million designer dresses.
Talking about the rise of Glamcorner, Dean Jones (pictured with his co-founder Audrey Khaing-Jones) said: GlamCorner is essentially the economy of sharing meets people's closets
Speaking in advance to FEMAIL about the rise of Glamcorner and other clothing rental sites, the co-founder of the company, Dean Jones, said: "GlamCorner is essentially the collaborative economy that comes with people's costumes.
& # 39; There is a real appetite for things like these. Instagram and the rise of social networks have definitely contributed – customers do not get as much mileage from their equipment as they used to.
"But we also attract women in search of those" one-time dresses "that they would then fight to get rid of if they bought them.
"We do not really choose everyday commodities, we choose the incredible items that Australian women want to use and we give women access to labels and garments that they would not otherwise be able to afford."
"The label of hats that is growing in popularity this spring is Heather McDowall," added Dean, there are many fascinators and tiaras around the $ 50 brand to rent (pictured)
Since the launch in 2012, GlamCorner has quadrupled in size.
Of course, you are not alone. The business is modeled "unashamedly" in the American success story, Rent the Runway.
Elsewhere, other big names in the rental industry include Bag Borrow or Steal, Something Borrowed and Girl Meets Dress.
The spring racing season of 2017 saw five times more rentals than in the same period last year, and GlamCorner told FEMAIL that tens of thousands of Australian women collectively saved between $ 8 and $ 19 million in retail clothing that they would likely use. once.
"We are very focused on data and research," explained Dean Jones.
"But there is also an instinctive feeling of what will be sold, which comes from my wife and business partner, Audrey.
"You need a good intuition in the fashion industry because sometimes you can have all the statistics you want and still be looking for that dress that will be sold as hot bread."