The civil war of Facebook: how Zuckerberg fought with Instagram and WhatsApp after he bought them

Mark Zuckerberg, Instagram and WhatsApp for billions of dollars, when Instagram threatened Facebook, choked its sources, forced its founders to explain, was alleged

Mark Zuckerberg, Instagram and WhatsApp for billions of dollars, when Instagram threatened Facebook, choked its sources, forced its founders to explain, was alleged

In the past year, a civil war between Facebook, Instagram and WhatsApp has divided the founders of each company and ended with the fact that Mark Zuckerberg has tied his subordinates to reign supreme without challenge for all three, it was claimed.

In a long statement by Wired, published on Tuesday, anonymous contributors revealed how Instagram & # 39; s success at a time when Facebook was driving bleeding users, led Zuckerberg to interrupt the resources of the first to save his original product and founders of Instagram from his tech to get rich.

He was angry, it was claimed, that Instagram was growing so fast when Facebook lost users and felt it was & # 39; cannibalized & # 39 ;.

Despite the fact that he owns it (Facebook acquired $ 1 billion in 2012), he has disabled Instagram to get users back to Facebook, it is claimed.

He also had problems with the positive press that the founders received when he and Sheryl Sandberg, Facebook & # 39; s COO, drowned in scandal after a scandal.

In 2014, Zuckerberg told staff that no other executives were allowed to sit in front of magazine profiles without Sandberg's permission, because, it is claimed, Instagram founder Kevin Systrom had just done one.

Three years later, when Facebook fought with privacy scandals and Instagram grew in popularity, a meeting was held where Facebook analysts presented all the ways that people are less in the & # 39; blue app & # 39; shared, as it is called on the Menlo Park campus, as a direct result from Instagram.

& # 39; For some, it sounded like they simply prevented a problem from being solved.

& # 39; Others were amazed and took it as a sign that management on Facebook cared more about the product they had given birth than they had adopted & # 39 ;, the article reads, compiled after 65 interviews with employees.

By the time the Cambridge Analytica privacy scandal struck in 2018 – when tens of millions of users discovered that Facebook had allowed a data collector without their knowledge to gain access to their information – Systrom and his co-founder Mike Krieger had become frustrated about the way Zuckerberg demanded changes they did not agree with.

According to Facebook and Instagram employee who were interviewed, Zuckerberg was angry with the progress of Instagram compared to the slow growth of Facebook. He broke the sources that instigated Instagram founders Mike Krieger (left) and Kevin Systrom (right). Both left in September 2018

According to Facebook and Instagram employee who were interviewed, Zuckerberg was angry with the progress of Instagram compared to the slow growth of Facebook. He broke the sources that instigated Instagram founders Mike Krieger (left) and Kevin Systrom (right). Both left in September 2018

According to Facebook and Instagram employee who were interviewed, Zuckerberg was angry with the progress of Instagram compared to the slow growth of Facebook. He broke the sources that instigated Instagram founders Mike Krieger (left) and Kevin Systrom (right). Both left in September 2018

They anticipated that he saw him & # 39; & # 39; and had asked to bring Adam Mosseri to his team because they trusted him most from the core of Zuckerberg.

In July last year, Zuckerberg was ready to turn off the Instagram fan, it is claimed.

After an income question in which it was all bad news for Facebook and success stories for Instagram, he asked his head of growth, Javier Olivan, to compile a list of all the ways Facebook performed Instagram.

It included Instagram ads on Facebook, link backs to Instagram when a photo was imported to Facebook and Instagram gave access to Facebook friends lists to encourage users to follow more people.

It felt very personal

Once he had the list, he reportedly sent it to Systrom and Krieger and told them he would end them all.

Systrom promptly conveyed the message in a memo to the Instagram staff that Facebook & # 39; furious & # 39; frightened bosses that it would leak.

A former senior manager said it looked like a & # 39; flame in the company & # 39 ;.

Two months later, specific features appeared on Instagram that Systrom and Krieger had fought against, namely a location selection function and a & # 39; hamburger & # 39; menu button, the usual logo of three horizontal lines to guide users back to a home page.

& # 39; It felt very personal & # 39 ;, said an older Instagram employee who needed to make the changes.

Systrom told friends he felt that Zuckerberg treated him as Donald Trump treated Jeff Sessions at the time, it is claimed by & # 39; to make life miserable in the hope that he would quit without being fired & # 39 ;.

They also said that Facebook had tampered with their budget.

Systrom never went back on paternity leave. Krieger also decided to leave.

They were replaced by Mosseri who would report to Chris Cox, a loyalist from Zuckerberg who was currently in charge of Facebook, Instagram and WhatsApp.

WhatsApp founders Brian Acton and Jan Koum also said goodbye to disagreements about Facebook's privacy policy, but new details have emerged about the remaining hostility between WhatsApp and Facebook staff at Menlo Park

WhatsApp founders Brian Acton and Jan Koum also said goodbye to disagreements about Facebook's privacy policy, but new details have emerged about the remaining hostility between WhatsApp and Facebook staff at Menlo Park

WhatsApp founders Brian Acton and Jan Koum also said goodbye to disagreements about Facebook's privacy policy, but new details have emerged about the remaining hostility between WhatsApp and Facebook staff at Menlo Park

Acton tweeted this ominously in March of last year when the Cambridge Analaytica scandal broke

Acton tweeted this ominously in March of last year when the Cambridge Analaytica scandal broke

Acton tweeted this ominously in March of last year when the Cambridge Analaytica scandal broke

Koum stopped a year after Acton and was diplomatic on his departure. Zuckerberg, who had repeatedly collided with him, gave him a glowing public reference

Koum stopped a year after Acton and was diplomatic on his departure. Zuckerberg, who had repeatedly collided with him, gave him a glowing public reference

Koum stopped a year after Acton and was diplomatic on his departure. Zuckerberg, who had repeatedly collided with him, gave him a glowing public reference

& # 39; MY EYES WERE BACK IN MY HEAD & # 39 ;: FACEBOOK & # 39; S #METOO TOWN HALL AFTER BRETT KAVANAUGH HEARING

Facebook held a town hall meeting where almost exclusively women were present after executive Joel Kaplan was photographed during a hearing on Brett Kavanaugh during his hearing on the appointment of prosecutor and allegations of sexual misconduct.

The meeting made headlines when it happened last year, but new details have emerged.

Facebook employees were appalled when a photo of Joel Kaplan appeared, circled, a senior executive, sitting in support of Brett Kavanaugh, during his SCOTUS hearing

Facebook employees were appalled when a photo of Joel Kaplan appeared, circled, a senior executive, sitting in support of Brett Kavanaugh, during his SCOTUS hearing

Facebook employees were appalled when a photo of Joel Kaplan appeared, circled, a senior executive, sitting in support of Brett Kavanaugh, during his SCOTUS hearing

According to the staff present, the only men present were Mark Zuckerberg and Kaplan who appeared via a video link and looked & # 39; like a man who had just shot his dog & # 39 ;.

The audience was divided into three non-descriptive parts.

Zuckerberg and Sheryl Sandberg stood on stage with a microphone and asked questions.

One by one, women told about their own problems or experiences with sexual harassment, according to a person who was there.

& # 39; My eyes rolled to the back of my mind, & # 39; said a person.

After the meeting and the hearings, Facebook held smaller, 10-person sessions where staff could talk to managers about their concerns.

& # 39; It was a really bizarre coincidence of many problems that were crammed into the seat that was the SCOTUS hearing & # 39 ;, said a person.

Kaplan, undisturbed by the consequences at his workplace, held a party days later for Kavanaugh to celebrate his appointment.

WhatsApp, which bought Facebook for $ 19 billion in 2014, had its own problems with its new owners.

Brian Acton and Jan Koum, the founders of the app, were frustrated with Facebook's plans to install ads in the messaging service and according to the report they were so at odds with their new owners that they were on WhatsApp only meeting rooms and bathrooms to have where the stable doors were full length instead of the shorter ones used by Facebook employees.

Acton stopped in 2017 due to clashes about advertisements.

& # 39; I sold my company at the end of the day.

& # 39; I have sold the privacy of my users to a greater benefit. I made a choice and a compromise. I live with that every day, & he said a year later during an interview with Forbes.

When the Cambridge Analytica scandal struck last March, he tweeted ominously: & it's time. # DeleteFacebook & # 39 ;.

Koum stopped in April 2018.

He did not give a real explanation for his departure in his announcement about this on Facebook, but Zuckerberg said in his own position: & Jan: I'll take it so closely with you.

& # 39; I am grateful for everything you have done to help connect the world, and for everything you have taught me, including about coding and the ability to take the power of centralized systems and put them back in the hands to lay.

& # 39; Those values ​​will always be the core of WhatsApp. & # 39;

Cox left Facebook in March of this year after the company, repeatedly hit in the press and in public opinion, decided to change its privacy policy and give priority to protecting its users.

Zuckerberg has touted the new daily plan in several interviews and has apologized for endangering user data.

Now the company says it has implemented completely new departments that are focused on doing well and not betraying users.

Facebook did not immediately respond to questions from DailyMail.com about the new claims regarding tensions between Instagram and WhatsApp on contacts on Tuesday.

The new claims came on Tuesday when leaked documents obtained by NBC showed a long-standing trade-off between how Facebook handles data.

About 4,000 pages of highly sensitive Facebook internal documents, largely spread over 2011 to 2015, were leaked to a British journalist who shared them with different stores, according to NBC News.

The documents, which contain emails, web chats, presentations, spreadsheets, and meeting summaries, seem to show Facebook & # 39; s internal considerations about whether or not to sell user data to third-party app developers.

It seems that the Facebook ultimately decided to sell user data, instead to distribute it to app developers who were considered personal & # 39; friends & # 39; from CEO Mark Zuckerberg or those who spent money on Facebook ads or shared their own valuable data.

While an employee criticized that the approach to user data & # 39; unethical & # 39; According to the documents, Zuckerberg described Zuckerberg as a & # 39; master of leverage & # 39 ;., Doug Purdy, Facebook's product director.

Facebook denied that it gave preferential treatment based on advertising expenses or personal relationships with managers.

The company did not immediately respond to a message from DailyMail.com. Facebook has not been accused of crime.

Facebook said the leaked documents & # 39; cherrypicked & # 39; and gave a distorted picture of his deliberations.

& # 39; The set of documents, by design, tells only one side of the story and omits important context, & # 39; the company said in a blog post in December when the first documents came out in the leaked batch.

The documents usually describe internal deliberations that led to a major change that Facebook made in 2014 and 2015, when access to user data from third-party apps was severely restricted.

Facebook then publicly demonstrated the policy change, prompted by deep concern about user privacy.