The British Gas Evolve brand is being scrapped just one year after launch

British Gas shuts down its green energy brand Evolve after just a year: energy giant pulls the plug on its digital offshoot – with 250,000 customers lured

  • British Gas Evolve was launched last year as an offshoot of the company
  • It was billed as a low-cost, digital and hassle-free alternative
  • The 250,000 customers are now moving to British Gas

Just a year after launch, British Gas has pulled the plug on its offshoot of digital challenger brand Evolve, making it the latest energy supplier to disappear.

It is made by the Big Six supplier in October 2020 as a cheap, digital and ‘hassle-free’ alternative.

British Gas Evolve was managed from a separate business unit within parent company Centrica and supplied 250,000 customers.

This includes about 50,000 people who switched from Simplicity Energy to the brand after it went bankrupt in January, who are now facing it for the third time in a year.

British Gas Evolve is the latest supplier to stop trading with its customers going to British Gas

Evolve initially supplied customers with 100 percent renewable electricity, unlike British Gas, which offers both renewable and energy from other sources.

When it launched, it said it had ambitions to be Britain’s largest energy supplier for homes and small businesses, but added it would not compete with its core British Gas brand.

A sign on British Gas Evolve’s website says the company has changed its name to British Gas as of November 26.

It read: ‘We have listened to our customers’ feedback and know that British Gas is a name they know and trust – and we know how important that is at a time when there is so much uncertainty in the energy market.’

It added that existing customers do not need to do anything as their energy supply will not be affected and the tariff, payment and login details will remain exactly the same.

A British Gas spokesperson added: ‘Our customers have told us that they are finding more connections with the British Gas brand.

‘Now more than ever, they want to know that their energy company is responsible and sustainable.

“This shows that they appreciate the strength and stability of our business and our 200-year history of putting customers at the heart of what we do.”

However, it’s likely that recent moves in the energy crisis led to the scrapping of Evolve with British Gas now having to fight a wave of challengers offering cheaper alternatives to the biggest name in the energy market – including Bulb, which was posted last week in special administration.

Rising wholesale prices have caused a large number of suppliers to exit the market with rising bills for new regular customers.

British Gas has taken on nearly half a million customers after becoming a supplier of last resort

British Gas has taken on nearly half a million customers after becoming a supplier of last resort

Orbit Energy and Entic Energy are the last to fold last week.

Despite this, British Gas has recently taken on many new customers, one of the few brands to do so, having been appointed by Ofgem as a supplier of last resort to several collapsed businesses.

It has acquired 350,000 from People’s Energy Company, 9,000 from MoneyPlus, 85,000 from PFP Energy, 14,800 from Zebra Energy and 5,900 from BlueGreen Energy – nearly half a million new households.