The British Fashion Council launches a new price category for Roblox designs

As part of its annual fashion awards, the British Fashion Council is adding a new category for 2021: an award for ‘metaverse design’. As broad as that may sound, the award was actually made in conjunction with Roblox, and as such the shortlist is limited to five Roblox makers. The winner, cSapphire, operates an in-app clothing boutique.

In keeping with the virtual nature of 2021, the award will be presented by an avatar of Gucci’s creative director Alessandro Michele (pictured above) in a Roblox experience. Players can also explore a virtual recreation of Royal Albert Hall to view the awards. “This unique metaverse space that BFC has created in collaboration with Roblox represents the future of fashion, and it was such a pleasure to be a part of such an innovative experience,” said model Karlie Kloss, who served as one of the judges. , in a statement .

While it’s sort of a publicity stunt, the virtual event is part of an ongoing amalgamation of games and fashion. Gucci previously created a surreal fashion experience in Roblox, along with some virtual sneakers, and has partnered with esports organization 100 Thieves. Meanwhile, players like Balenciaga, Louis Vuitton, Burberry, and Longchamp have all created in-game outfits for games like Fortnite and League of Legends.