Big W has quietly launched its summer dress collection, and fans are thrilled to see countless designers dub it for $35 or less.
The budget retailer has taken all the season’s trends into account with its edit of summer dresses that includes flowy linen pieces, mid-length denim pieces and fitted basics.
The 1964 Denim Company Women’s Paneled Dress – Bondi Blue Wash
The first must-have item is a sleek mid-length denim dress that looks like it’s straight out of the ’60s or ’90s.
The light blue dress, which costs just $35, has a button front, belted waist, and two pockets. It also has a slightly longer ‘short sleeve’ collar and cut.
The paneled design makes for an ultra-flattering design that’s perfect for both warm-weather outings when you want to look your best and a relaxing day at home.
The dress is available in sizes six to 14 in the ‘Bondi blue wash’ finish.
It looks similar to the mid-market buys that dominated the fashion scene earlier this year, but they’re $90 to $100 cheaper.
The 1964 Denim Company Women’s Paneled Dress – Bondi Blue Wash $35
‘I bought this dress today and I am very happy with it. Excellent price also for a denim dress,’ praised one buyer, who left five stars for the purchase.
‘Incredible denim dress. I love the pockets, the belt, and how it’s paneled. Great buy,” said another.
&me Women’s Linen Blend Belted Button Down Dress
Big W’s &me range is full of expensive styles this season and this $35 linen dress is one of the most impressive.
The classic dress is another medium-length option perfect for hot summer days.
It features a linen-blend fabric, a belted waist and buttons down the front.
The collared neckline adds a touch of sophistication and the half-length sleeves make it look clean and presentable.
The design looks “straight out of Europe” with its effortlessly sleek lines.
And it looks a lot like the Marja linen dress from Norwegian brand Ella&il. But her dress sells for 480 Australian dollars.
The Big W purchase is available from size six to size 18.
&me Women’s Belted Button Down Linen Blend Dress $35, left, looks like the Marja Linen Dress from Norwegian brand Ella&il, valued at $480
&me Women’s Floral Print Tie Front Dress
This navy blue number is the perfect way to add a flowy floral number to your wardrobe this summer.
The dress features a pretty bow on the bust, split hem and V neckline.
It’s made of viscose, which helps it flow effortlessly in the summer breeze.
The style has been popular for the past three years and continues to show strength as summer collections launch across the country.
The $30 purchase resembles a AUD$200 design that was popular across Europe during the northern hemisphere summer.
‘I love that they made this model in navy blue, not dark red or mustard. “That’s all I could find last year,” one woman said alongside an Instagram post showing the dress.
The $30 purchase, on the left, resembles a AUD$200 purchase that was popular across Europe during the northern hemisphere summer.
&me Women’s Striped Shirt Dress
The $30 Striped Shirt Dress is another linen classic that looks much more expensive than it is.
This elegant dress features long sleeves, a tie waist and buttons down the front.
It’s made from a cotton and viscose blend and can be put in the washing machine, unlike its expensive imitations.
The nearly identical dresses to the sale sold out quickly last season after an online retailer dropped them with a $189 price tag.
&me Women’s Striped Shirt Dress: $30, left, similar to this dress worth $189, right
&me Women’s Sleeveless Ribbed Dress
This dress is available in black, blue, and green and is the cheapest one you should have on Big W shelves this year, with a small price tag of $15.
The black dress has been described as the “ultimate staple” and is almost identical to the $300 Nura sleeveless midi dress.
The elegant silhouette of the midi-length bodycon dress ensures that it will remain a staple of your wardrobe for years to come as they rarely go out of style.
The dress has some ribbed details and is made from a cotton/elastane blend for comfort and style.
One customer praised the purchase as being a “great value.”
‘Very comfortable and very forgiving. Perfect length to dress it up or down,” he wrote.
&me Women’s Sleeveless Ribbed Dress Looks A Lot Like the $300 Nura Sleeveless Midi Dress