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The balloon of the "space selfie" balloon crashes on the Michigan farm

A device used by Samsung to launch a Cara Delevingne selfie into space has apparently made a dramatic return to Earth. Nancy Mumby-Which from Gratiot County, Michigan, heard a loud accident outside her farmland this weekend and discovered a large object in her back yard. "Incredible look that just fell from the sky and 911 is stunned and it is stuck in our tree," posted on Facebook along with a photo.

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"We realized it had fallen from the sky," Mumby-Wie told NBC News. "It looked like a satellite." The device bore both a Samsung logo and that of South Dakota-based balloon manufacturer Raven Industries, who eventually came to collect the crashed device.

"There were no injuries and the balloon was then collected," Samsung told NBC. "We regret any inconvenience." The company claims that the landing was "planned" and took place in a "selected rural area."

As PR stunts go, it was even exaggerated according to Samsung & # 39; s standards. The "SpaceSelfie"Program included a photo of Cara Delevingne that was taken on a Galaxy S10 Plus and was supposedly sent" to the world's first selfie. "Users could then upload their own photos to a website to see them on the screen of a Galaxy S10 5G aboard the balloon.

"Our relentless pioneering spirit continues to show that amazing things are happening on Samsung screens – even from the stratosphere." Benjamin Europe said CMO Benjamin Braun during the launch event. "Our ethos is doing what you can't do and the Samsung SpaceSelfie is exactly that. We are constantly breaking the limits of what is possible with innovation and the launch of SpaceSelfie tonight is no different."