Aviation industry begins to fight back against & # 39; flight shame & # 39; trend that has seen travel demand fall in the wake of criticism from Greta Thunberg
- IATA will coordinate the campaign in an attempt to & # 39; flight shame & # 39; movement
- It will explain how the industry is trying to reduce its environmental impact
- Commercial flying accounts for around 2.5 percent of global carbon emissions
The aviation industry plans to launch a campaign that hopefully counteracts a & # 39; flight shame & # 39; movement that has weakened the demand for air travel in Europe.
The image of the industry has been damaged this year by a growing movement led by activists, including Greta Thunberg, who have called for more action against climate change, including the demolition of air travel.
The International Air Transport Association, which represents nearly 300 airlines, will coordinate a campaign to explain to the public how the industry is trying to reduce its environmental impact.
The aviation industry plans to launch a campaign that hopefully counteracts a & # 39; flight shame & # 39; movement that has weakened the demand for air travel in Europe (stock image)
& # 39; We will launch a very, very large campaign … to explain what we have done, what we do and what we intend to do in the future, & # 39; said IATA chief Alexandre de Juniac.
The campaign goes against what the Juniac said: & # 39; misleading information & # 39 ;.
IATA coordinates the plan through the Air Transport Action Group, a coalition of branch organizations and companies.
The Juniac did not say when the campaign would start, but said it would be available to industry-wide stakeholders, including airports and airlines.
Depicted: activist Greta Thunberg during a climate action in Los Angeles in November
Flight shame has affected demand in Europe, in particular in northern parts, but also in the United Kingdom, France and Germany.
& # 39; It is difficult to measure and we have not seen anything outside of European borders, but it will come & # 39 ;, said the Juniac.
Commercial flying now accounts for around 2.5 percent of global carbon emissions, but without concrete steps to alleviate the problem, that number could increase as global air traffic increases.
The aviation industry has cut CO2 emissions from every traveler by half since 1990, largely thanks to more fuel-efficient aircraft, and has a plan to reduce net emissions by 2050 and grow carbon neutral from 2020.
Airlines have warned of the negative impact of flight embarrassment and some have criticized the industry for failing to explain themselves so far.
Emirates President Tim Clark said in October that the industry should better address the issue by focusing on technological improvements that have reduced the carbon footprint of aircraft.
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