Home Australia The Australian mum behind a chic perfume brand launches a ‘luxury for less’ version of the $405 Tom Ford fragrance that’s expected to sell to over 12,000 people and her fans are already obsessed

The Australian mum behind a chic perfume brand launches a ‘luxury for less’ version of the $405 Tom Ford fragrance that’s expected to sell to over 12,000 people and her fans are already obsessed

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Recreation Beauty LOST IN THE SUNSET ($119)

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An affordable and highly anticipated perfume is being compared to a high-end Tom Ford fragrance, leaving shoppers raving about the imitated natural scent.

The new recreation LOST IN THE SUNSET ($119) The perfume attracted a waiting list of more than 12,250 buyers before its launch and early reviews said it was better than Tom Ford’s Vanille Fatale ($405), which costs more than four times the price.

Australian celebrities including Elle Ferguson, Martha Kalifatidis, Eileen Cassidy and Tina Provis are also long-time fans of Recreation and several influencers have shared rave early reviews of the latest scent.

“I wore this today and a woman followed me down the street to ask what it was. It’s divine!” said influencer Cathy Evans.

Shoppers were given a sample of the new affordable luxury perfume, which is described as “hypnotic and decadent” during the brand’s EOFY sale last month and quickly raved about the new scent.

“I love LOST IN DUSK! It smells like Vanilla Fatale by Tom Ford, but better,” wrote one raving beauty fan.

Tom Ford Vanille Fatale ($405)

Shoppers are obsessed with Recreation Beauty’s new product. Perfume LOST IN THE SUNSET ($119) – and it’s an exact copy of Tom Ford’s high-end perfume Vanille Fatale ($405)

The new fragrance has been described as a fresh take on classic vanilla fragrances, with multi-dimensional spices where seductive saffron and spicy myrrh merge with coffee and tender plum. It is a fragrance that never fails to catch the eye.

‘LOST IN DUSK took almost three years to create,’ Recreation founder Nedahl Stelio told FEMAIL.

‘There was a lot of back and forth between the perfumer and myself, as I work with world-renowned international perfumers to create all our fragrances.

The unique scent has been described as a fresh take on classic vanilla fragrances.

The unique scent has been described as a fresh take on classic vanilla fragrances.

‘I’m not a fan of traditional sweet vanilla perfumes and wanted a fragrance that was sexy and sophisticated.

‘LOST IN DUSK is a spicy and sexy vanilla with a hint of amber and whiskey. It’s sensual and sophisticated, perfect for a night out with notes of vanilla, saffron, amber, spices, bergamot and oak moss. It’s beyond beautiful and completely addictive.’

Customers were able to sample the surprising scent during the brand’s fiscal year-end sale and have been sitting in front of their phones ever since waiting for it to go on sale.

Beauty lovers shared their thoughts on the new fragrance online.

“LOST IN THE SUNSET. Bravo! It’s simply divine,” wrote one.

“I’m obsessed with all of Recreation’s perfumes – they last forever and make me smell amazing,” said one fan.

Nedahl Stelio, founder of Recreation, started her natural fragrance brand when she realized there was a gap in the luxury perfume market.

Nedahl Stelio, founder of Recreation, started her natural fragrance brand when she realized there was a gap in the luxury perfume market.

Australian mother Nedahl created her natural fragrance brand after a difficult motherhood journey that led her to abandon chemical products in favour of more natural ones. It was during this time that she realised there was a gap in the luxury perfume market.

‘I’ve been using all-natural products for nine years, ever since I struggled to get pregnant and eliminated chemicals from my life.’

“Perfume is one of the worst offenders, but there weren’t any clean, luxurious perfumes on offer. That’s when I knew I had to create something that was as safe as it was beautiful and luxurious. And so, in 2019, Recreation was born.”

The long-awaited Recreation bottle already has more than 12,250 buyers on the waiting list

The long-awaited Recreation bottle already has more than 12,250 buyers on the waiting list

The award-winning fragrance house is based in Bondi Beach, Sydney and all of Recreation’s ingredients are ethically sourced, vegan and cruelty-free, with no animal products used.

Shoppers are also drawn to Recreation’s custom glass bottles featuring sustainable packaging designed to reflect the Bondi sunset.

The interior of the packaging is made from sustainable bamboo, a world first.

To purchase LOST IN DUSK or the full Recreation range, click here here.

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