Streets are allowed the words & # 39; ice makes you happy & # 39; do not use in an advertisement because it makes you fat, rules of the watchdog
- Reading signs & # 39; Ice cream makes you happy & # 39; may not be displayed
- Resident complained about the promotion of ice cream that promoted childhood obesity
- Stratenijs wants to appeal the decision because the slogan & # 39; exaggerated & # 39; is
Streets are allowed the words & # 39; ice makes you happy & # 39; do not use in advertising after a complaint has been submitted.
A sign outside the Tui Crescent Foodmarket in Whangarei, New Zealand, came to the attention of the country's advertising watchdog after a nearby resident complained.
The resident claimed that the slogan promoted an unhealthy relationship with food, stuff reported.
The Streets Ice Cream plate (photo), located outside the Tui Crescent Foodmarket in Whangarei, New Zealand, came to the attention of the advertising watchdog after a resident complained
Unilever Australasia, owner of the Streets ice cream brand, said the slogan was a & # 39; exaggerated, imaginative, or vague statement that no reasonable person could potentially treat them seriously or find them misleading.
The company has used the slogan for the past five years and uses advertisements throughout the country.
& # 39; Consumers will not reasonably interpret the ad that eating Paddle Pop, Magnum or Splice measurably increases their happiness level, or that it provides nutritional value that is beneficial to their health, & # 39; said the company.
They compared the slogan with the famous Red Bulls slogan: Red Bull gives you wings.
& # 39; Consumers do not expect the product to improve their physical capabilities or that the statement is supported by scientific evidence. & # 39;
However, the complaint was confirmed by the Advertising Standards Authority because it was felt that linking ice cream to happiness could undermine consumer health.
Unilever Australia said it was planning to appeal the decision.
The resident claimed that the slogan & # 39; ice cream makes you happy & # 39; promoted an unhealthy relationship with food (photo shown)
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