The adorable Animal Crossing: New Horizons collaboration from Build-A-Bear is here


Build-A-Bear has finally revealed what’s new Animal Crossing: New Horizonstheme lineup will look with two stuffed animal versions of fan favorite Isabelle and infamous loan shark (loan raccoon?) Tom Nook, decked out in island outfits to match the game.

Because it is 2021, this is of course not possible to buy a hot item such as a Animal Crossing Build-A-Bear doll – you have to sign up for a PlayStation 5 style queue, which will then randomize assign you a seat online to buy the bears (are they still bears if they are a dog and a raccoon? How does the Build-A-Bear taxonomy system work?) today, April 6, at 11:00 am EST / 8:00 am PST.

At the moment Build-A-Bear has only featured those two characters, although it is possible the company has other outfits or merchandise in the collection as well. (Considering the richness of cute Animal Crossing critters in the game, there’s plenty to choose from.)

Build-A-Bear also deserves credit for the fact that the new stuffed animals actually look like cute, real versions of their in-game counterparts, rather than the company’s vaguely gruesome stuff. Avengers: Infinity War bears from 2018.

If you are planning one Animal Crossing Build-A-Bear, you should probably stop reading this post and go online. If it is anything like the Animal Crossing / Sanrio collaboration, things will be sold out fast.