New York Fashion Week is in full swing with models from around the world flying to the Big Apple to prove stardom.
But with so many shows scheduled in the span of seven days, the excess style of the model tights results in dry, damaged and dull hair.
To combat this, professionals are looking for the Australian brand Viviscal to restore life to those threads, particularly their hair growth supplements of $ 69.95.
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Model Molly Sims (pictured) has used Viviscal for the past two decades after having her hair too stylized in her 20s.
The cosmetic label, which has been around for 25 years, is clinically proven to nourish your hair from the inside out and is a favorite among the fashion elite.
The cosmetic label, which has existed for 25 years, is clinically proven to nourish your hair from the inside out and is a favorite among the fashion elite.
Each capsule is replete with biotin, zinc, iron, vitamin C and an exclusive marine protein complex, AminoMar C.
Stylist Jen Atkin, who has worked extensively with Kardashians and Chrissy Teigen, swears by the number one hair supplement in the United States.
Stylist Jen Atkin (left), who has worked extensively with Kardashian and Chrissy Teigen, swears by the number one hair supplement in the United States.
And it's not just the stylists who recommend it to their clients, the models (Karlie Kloss on the left and Bregje Heinen on the right) are also picking up the trend and buying their own subscriptions.
"It's great for anyone who has thinning, weak hair or a bad haircut who wants to grow fast," he explained.
"I highly recommend this to people whose hair has been damaged by an excess of style."
Harry Josh, Gisele Bundchen's hairdresser, Irina Shayk and Lily Aldridge, also believes in the power of the brand.
They create the most healthy hair possible and accelerate growth. Tons of models swear by them, "he admitted.
Harry Josh (left), hairdresser Gisele Bundchen, Irina Shayk (pictured) and Lily Aldridge, also believes in the power of the brand
And it's not just the stylists who recommend it to their clients, the models themselves are picking up the trend and buying their own subscriptions.
"I bought a three-month supply: one in the morning and one in the evening, and literally the difference in my hair is like day and night … it's amazing," explained Karlie Kloss.
"It really works when you stick to it for a while … it's amazing how your hair grows," Jessica Stam reiterated.
Model Bregje Heinen said she takes the supplement twice a day and even made her nails grow stronger.