A reputation management expert has revealed what you shouldn’t post on social media to protect your career prospects, and what you should post instead.
Roz Sheldon, MD at British corporate reputation management firm Igniyte, reveals that companies don’t want to hire anyone they think might be a problem online, based on previous social media posts and comments.
You only have to look at the recent high-profile cases of Kanye West being dropped by Adidas for his anti-Semitic tweet and perceived online misogyny by influencer Andrew Tate getting him banned from YouTube.
She said: ‘Businesses are colored by real people, making human judgements. Organizations try to project an ideal of external presentability and maintain a culture of how the people who work for them are expected to behave.
Roz revealed that companies don’t want to hire anyone they think might be a problem online, based on previous social media posts and comments (file image)
“It’s important because consumers form opinions about companies by what they see online, and this extends to how their employees behave online.
Research by Igniyte, which helps businesses tackle negative reputation issues online, found that 71% of UK businesses said that social media posts are the most harmful content affecting their image online. line.
Reputation management expert Roz Sheldon (pictured) revealed what not to post on social media, why it might hurt your chances of landing a job, and what you should post instead.
While 12% said they have experienced online reputation problems due to the conduct of their employees. Businesses don’t want to appear online or be negatively represented by their staff.
An increasing number of employers and recruitment agencies are acting on what they can see and find out about you online before offering you a job.
There are definitely some social media posts to be wary of (or avoid) when considering their potential impact on your career.
You should also think about how some activity on social media could hinder other people’s perception of you, or even damage your online reputation.
There are types of posts that could also get you fired or reprimanded…
1. Posting about drunken escapades or risqué content
Even if companies don’t want to admit it, an increasing number of them are looking for you online (LinkedIn, Instagram, Facebook, Twitter (especially Twitter)) before deciding whether to hire you.
They’re looking for off-color comments, ill-advised escapades, or perhaps signs that you might be a bit of a troublemaker.
Daring content like having OnlyFans and promoting it on social media can also get you in trouble. A teacher was recently fired for her OnlyFans account and her social posts about it.
Another thing to keep in mind is that if you’re on sick leave (and you may not be that sick), take a break before posting photos of yourself partying or drinking on the days you were supposed to be sick.
This could affect any ongoing HR investigations or absentee management processes in which you may be involved.
2. Talk bad about your company (or boss)
This is the obvious, but not everyone realizes it. Absolutely avoid any mention online that you don’t like your company, manager or colleagues.
And don’t share anything that might show your employer in a bad light (or a light you won’t like being shown). Keep moaning or behind the scenes information sharing offline only.
A good example of what not to do (although it seemed like a noble form of denunciation in some ways) was the Greggs worker in January who uploaded negative TikTok content behind the scenes about the Greggs London store where he worked wasting a lot of money. food.
Maybe it was well-intentioned, but either way, companies don’t like it when you share controversial things about them and potentially damage their brand.
Make sure that if you are filming or taking pictures of anything inside your workplace, you know that it is not going to cause you trouble. Unless, in fact, he’s trying to whistleblower like the Greggs worker and has already anticipated a layoff.
3. Sharing your opinions on celebrities or ‘hot spots’ on hot topics
The other fastidious truism is (at least for the professional implications): Don’t post anything that could be perceived as racially motivated, sexist, homophobic, or transphobic posts and comments.
While you are entitled to your own views, companies may find your opinions online about a certain segment of the population, or find your scathing public views on a celebrity with a not-so-subtle background, and decide to avoid it. like the plague
Most companies don’t want to be associated anywhere near these things. It is often better to discuss these things offline than online.
Worth thinking about: will my need to post this for whatever reason be worth it for a living?
4. Hit back at people who annoy you
It can be tempting to throw a quick response online to a comment that upset you, but it could mean you’re perceived as abusive online, or even being seen as a cyber bully. You can fall for this, even if you think you’re being harmless.
Maybe you get into Twitter football discussions with other fans and take it a little too far, maybe you like to leave harsh comments about a celebrity’s appearance online, or maybe you make unnecessary negative posts about someone.
Even if you think you’re being light-hearted, if you’re seen to cross the line (making personal comments on the spur of the moment), you may be caught by companies and considered abusive online.
It can be tempting to throw a quick response online to a comment that upset you, but it could mean you’re perceived as abusive online, or even being seen as a cyber bully. You can fall for this, even if you think you’re being harmless (stock image)
5. Oversharing on LinkedIn
One thing companies are now looking at when hiring is the type of postings and attitudes people display on LinkedIn.
It’s all the rage to overshare on the networking site. Whether it’s your personal political views, oversharing your mental health issues, long-winded stories of dramatic resignation from a role, your latest selfless act at the local Starbucks, or having a spat over leadership styles.
It’s okay to have an online personality, but other companies, potential future employers or future clients, might be watching and making judgments about you and your hype posts. It can work against you if you become one of those overshare people on LinkedIn.
Always keep LinkedIn posts and comments professional, friendly, and results-based. As bold as you want to be, try to stay away from any posts and comments that are controversial, political in nature, over-the-top philosophical, or with too much personal information.
Your attempts to be a thought leader can have the adverse effect of making people think you have too much to say for their liking.
You could even be posting something (especially if it was political) that offended someone or rubbed it the wrong way because you wanted to ‘make a point’, either when you posted it or when they were looking for it.
Don’t become the ‘crying CEO’ of a marketing agency who made headlines after uploading a video of himself upset over firing two staff members.
People on LinkedIn felt that he was seeking self-absorbed attention, not taking action to support his employees. One publication called him “a deaf narcissist.”
It wasn’t well received: You got the completely wrong kind of attention on LinkedIn (for a quick try at being a thought leader) that could affect your future career moves.
Think before you post on LinkedIn. You should be respected for credible and helpful posts on LinkedIn, rather than giving in to criticism, debate, and self-absorbed posts.
Also be careful not to get ’embarrassing’ on LinkedIn; Again, future employers and potential clients may choose to avoid it: See ambitious and embarrassing posts on LinkedIn, even celebrating the most mundane tasks.
Roz Sheldon is CEO of Igniyte, a specialist agency helping businesses improve their online reputation and negative perception issues, igniyte.com