Kmart Australia has launched a fashionable shirt that resembles styles that retail for $120.
The short-sleeved V-neck tie-front blouse has been compared to the Dissh Emelia White Linen Wrap Shirt, which costs $119.99.
A buyer behind the popular page Kmart Insider I discovered the ‘hoax’ and praised it online.
‘Kmart is getting us ready for resort life with this new linen-blend top that looks like Dissh!’ the Instagram caption said.
Both short-sleeve shirts feature a knotted front, dropped shoulders, and a V-neck design that’s perfect for wearing to the office or the beach.
However, the Dishh version is made from 100 percent linen, while the Kmart alternative is made from a linen and viscose blend.
The relaxed fit is sleek, modern and can be dressed up or down depending on the occasion.
The Kmart top is also so popular that it’s sold out online.
Kmart Australia’s Tie Front V-Neck Short Sleeve Blouse (left) has been compared to the Dissh Emelia White Linen Wrap Shirt, which costs $119.99 (right).
Kmart’s “cute” version is ideal for those on a budget and was praised by many people online.
‘I need this!’ one commented.
‘I’m running to Kmart!’ said another.
“OMG what a pretty top,” a third added.
“I’ll definitely look for it next time I’m in the store,” someone else said.
Last month, a Kmart bag flew off the shelves after shoppers discovered the on-sale accessory was an affordable “dupe” for a popular travel purchase.
The PU Weekender bag ($49) has been compared to the Metro Weekender ($440) from travel brand Monos.
Both bags come with a hidden compartment at the bottom so you can store dirty clothes, shoes, and even wet clothes.
Kmart’s $49 travel bag (left) has been compared to Monos’ $440 travel bag (right)
The cheapest bag is available in polyurethane, while the more expensive version comes in various materials, including vegan leather and nylon.
“It’s the perfect travel bag,” said one five-star reviewer. ‘I used it recently on a long-haul flight. It fit well in the carry-on suitcase and held everything I needed for my two children. It also has enough pockets to keep small things close.’
Another wrote: “Excellent lightweight bag that fits everything you need.”
One shopper shared her rave reviews of the Kmart item, stating that it’s “better” than celebrity-loved brand BÉIS’ best-selling Weekender bags, with prices ranging from $98 to $348.
‘Good quality bag for traveling. Flexible to easily fit under the airplane seat. The bottom is waterproof,” one added.
Described as the “perfect” travel bag, the $49 item has received rave reviews on social media, with some shoppers also sharing its many uses.
“I used it as a baby bag in the hospital,” one new mom revealed.
“The Kmart Weekender Bag is the best baby bag for short trips,” another shared.
“I use the bottom of the shoe for diapers and the top has a lot of zippers.”
“I have one and it’s perfect for the gym,” said one.
“My kids have these awesome camping bags,” another added.
“Shoes and dirty things fit perfectly in the bottom so everything else stays clean and dry.”
One of the key features of the bag is the hidden pocket, located at the bottom of the bag, which is perfect for storing dirty shoes and dirty clothes (left: Kmart; Overalls: right)
Fashion trends can change in the blink of an eye, and shoppers have struggled to keep up with the latest purchases in the wake of the cost of living crisis.
Thrifty shoppers have been looking for affordable alternatives to their favorite brands, and one place they can’t get enough of is Kmart.
The budget retailer has been selling “duplications”, including a $25 item that looks like a popular $190 “dream dress” from a top Australian brand.
Other popular ‘dupes’ include a $15 Kmart version of a $20,000 Hermes bag that Australian women love, along with a $25 lightweight cardigan that fits into the viral “old money” aesthetic.