Thanks to a new YouTube policy that comes into force today, on December 2, makers with a focus on gaming can upload videos with simulated violence without having to worry about being automatically hit by age-restricted ports.
The company's new gaming policy is already how YouTube deals with other scripted entertainment formats, such as television and movies. This may allow future gaming videos with scripted or simulated violence to be directly approved without an age limit. That means that those videos will be accessible to everyone, not just those with an account that say they are over 18. If the violence is extreme and the only focus of a video, such as a final step in Mortal Kombat, the video may still be out of date.
In general, the policy means "there will be fewer restrictions on violence in gaming", but YouTube claims it will "still maintain our high bar to protect the public against real-world violence", according to a product update.
However, the new policy does not apply to advertising guidelines. If a video is considered too violent for advertisers, even if it is okay according to YouTube standards, it still runs the risk of being demonized. YouTube CEO Susan Wojcicki knows that this is a problem for makers, many of whom rely on YouTube's AdSense program to earn a living. She has tackled it concerns in a recent letter to makers.
"We are working on identifying advertisers interested in sharper content, such as a marketer who wants to promote an R-rated movie so that we can match them with creators whose content fits into their ads," wrote Wojcicki. "In the first month, this program resulted in hundreds of thousands of dollars in ads on yellow icon videos [referring to an icon that appears to creators when their videos are demonized]."
YouTubers have expressed their frustration about the YouTube advertising system because it has been related to gaming content for years. Many gaming YouTubers have suggested that unless they play something family friendly – like Minecraft or Fortnite – their video is unlikely to receive & # 39; s advertisements.
When moderator and well-known YouTube maker Matthew "MatPat" Patrick asked Wojcicki at a recent gaming summit on demonetization issues that game-centric makers face, she admitted that some advertisers are wary: "YouTube as a platform we act on behalf of our advertisers," Wojcicki told Patrick. “So I looked at what advertisers want to advertise on, they choose topics like sensitive topics. Gaming is not really high on the list. Gaming is a relatively newer area for advertisers. We actually tried to invest in advertisers who understand why this is an important vertical. "
For now it's step by step.