The official video Rick Astley’s 1987 hit “Never Gonna Give You Up” has over 1 billion views on YouTube. The song became an enduring part of internet culture thanks to the Rickroll meme and hit the impressive milestone a few days ago. Astley took to the video’s comments to share his gratitude, saying, “amazing, crazy, amazing!” In a video he posted on Instagram, he added, “the world is a beautiful and beautiful place, and I’m very lucky.”
With some numbers crossed no less than 7 billion views in recent years the 1 billion club is not as prestigious as it once was. But the performance proves the staying power of the Rickroll prank. The video reached a daily view of 2.3 million views on April 1. Billboard. In the past few years alone, there have been Fortnite emotes and fan-made 4K remasters.
Back in 2008, the man himself Rickrolled the Macy’s Thanksgiving Day Parade. The meme was also put to great use when the San Diego Padres Trolled the Boston Red Sox just when fans thought they were about to sing the chorus to “Sweet Caroline.” If you have other excellent examples, the comments section awaits.
I’m curious what the average viewing time is for ‘Never Gonna Give You Up’. After being duped, how many people have closed the window out of annoyance within seconds of hearing the drum intro and synths coming in?
Astley celebrated his entry into the billion plays club with a limited, already sold out run of 7-inch blue vinyl pressings of the quintessential 80s jam.