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Tesla sales decline across Europe as demand for electric cars stagnates

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Slow lane: Electric car maker Tesla sold just 13,951 new vehicles last month, according to the European Automobile Manufacturers Association

Tesla sales have fallen in Europe as demand stagnates.

The American electric car maker, led by Elon Musk, sold 13,951 vehicles last month, according to the European Automobile Manufacturers Association, down 2.3 percent from last year and the worst total since January 2023.

Appetite for electric cars has remained sluggish as major markets reduce subsidies or roll back green policies.

In September, Prime Minister Rishi Sunak delayed Britain’s ban on the sale of new petrol and diesel cars from 2030 to 2035, while Germany and Sweden reduced vehicle subsidies.

Tesla sold 100,124 cars in the first four months of 2024, up from 108,737 year-on-year.

Slow lane: Electric car maker Tesla sold just 13,951 new vehicles last month, according to the European Automobile Manufacturers Association

Figures suggest 13,120 were sold in the UK, down from 15,168.

Last month, Volkswagen and Mercedes-Benz said they were seeing a declining appetite for all-electric cars.

The lack of charging infrastructure has also been a concern across Europe.

But the numbers will be a blow to Musk, who last month revealed Tesla’s biggest revenue drop in more than a decade.

It posted sales of £17bn in the three months to the end of March, a 9 per cent fall, and recently announced plans to make 10 per cent of its staff redundant – 14,000 job losses.

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