Tesla didn’t end up holding a delivery event for its Cybertruck in the third quarter of 2023 as CEO Elon Musk had hoped. “We hope to have a delivery event, a big delivery event probably in the third quarter,” Musk said. in the company’s April results call. “Delivery of the Cybertruck … is expected to occur late in the third quarter of this year,” he added later in the call.
Although Musk’s comments read more like a goal than an explicit promise, this is just the latest delay in the introduction of the Cybertruck, which was originally due to start rolling off the assembly line in 2021 when it was announced in 2019. Since then , hundreds Thousands of people have paid a refundable deposit of approximately $100 to reserve the vehicle. The Wall Street Journal grades that more than half a million people had reserved the truck until 2020, with a more recent estimate setting the total number of reservations at close to 2 million.
Although the quarter passed without any delivery events occurring, there are increasing signs that one is imminent. Last week, electrek reported that Tesla employees have begun receiving apparel for the launch event and that an increasing number of Cybertrucks are being launched. stained outside in public roads after the production of first Cybertruck in Giga Texas in July.
The truck’s unusual design and construction, consisting of angular stainless steel and that giant, unique wiper blade, have frequently been cited as the culprit for its lengthy development. The delays have not only put pressure on Tesla’s existing aging lineup to boost sales, but also mean the Cybertruck’s price will likely end up being subject to inflation. Originally, the truck was to have a starting price of $39,900 for its base model.
Tesla is due to report its global sales figures for its third quarter later today. Who knows, maybe the company will use it as an opportunity to announce a delivery event.