Tesla files trademark applications regarding potentially opening its OWN restaurants

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Would you like fries with that, Elon? Tesla files trademark applications regarding potentially opening its OWN restaurants

  • Tesla has registered trademarks for ‘restaurant services, pop-up restaurant services, self-service restaurant services, takeaway services’
  • The idea was first put forward a few years ago by CEO Elon Musk
  • The application was signed on May 27 and will be reviewed by a lawyer
  • The restaurants may be located at or near the company’s Supercharger stations, of which there are more than 2,500 around the world
  • Tesla already sells tequila, clothing, a water bottle, umbrella and mini versions of its cars, including a $600 Model S for kids

Tesla has filed for three trademarks related to possible entry into the restaurant business — an idea that CEO Elon Musk first floated several years ago.

He has said in the past that Tesla-branded restaurants could emerge around the charging stations. Whether that is the current intention is not clear from the applications.

One of the trademark applications is for “restaurant services, pop-up restaurant services, self-service restaurant services, takeaway services,” according to the Submit.

The application was signed on May 27 and will be reviewed by a lawyer later this year.

Interestingly, one of Tesla’s requests to use a “stylized “T” for its logo is perhaps pulling a page from Apple’s playbook.

It has also filed for trademarks with the word Tesla, as well as a stylized version of the word Tesla, according to Electrek, who first reported the news.

Tesla has registered trademarks for

Tesla has registered trademarks for “restaurant services, pop-up restaurant services, self-service restaurant services, takeaway services,” according to a filing

The restaurants may be located at or near the company's Supercharger stations, of which there are more than 2,500 around the world.

The restaurants may be located at or near the company’s Supercharger stations, of which there are more than 2,500 around the world.

In January 2018, Musk tweeted that he was going to install “an old school drive-in, roller skate and rock restaurant” at one of the then-new Tesla superchargers in Los Angeles.

He added that it would be near Interstate 405, but did not specify an exact location.

After Musk’s tweets, the company has applied for construction permits from the Santa Monica Supercharger, according to Electrek.

The restaurants may be located at or near the company’s Supercharger stations, of which there are more than 2,500 around the world.

In 2018, CEO Elon Musk said he wanted to place a restaurant in one of the company's Supercharger stations

In 2018, CEO Elon Musk said he wanted to place a restaurant in one of the company’s Supercharger stations

At the time, he added that it would be near route 405.  The company eventually applied for construction permits near the Santa Monica Supercharger

At the time, he added that it would be near route 405. The company eventually applied for construction permits near the Santa Monica Supercharger

DailyMail.com has reached out to Musk on Twitter with a request for comment.

In 2017, the company’s former CTO, JB Straubel, said Tesla could move into the restaurant space at the FSTEC restaurant technology conference, according to TechCrunch.

Musk, one of the richest men in the world, has spoken publicly about expanding Tesla’s brand into a number of different ventures, including the restaurant business, as well as the company’s own tequila.

In November, the company launched a $250 bottle of “Teslaquila” on the company’s website, and it sold out in a matter of hours.

The move into the restaurant business is in line with the company’s ambitions to be a lifestyle brand along the lines of Apple or Peloton.

On its website, Tesla already sells clothing for both men and women, a water bottle, an umbrella and mini versions of its cars, including a $600 Model S for children.

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