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A select group of Tesco Clubcard shoppers will be offered the opportunity to take part in a trial of the supermarket’s new ‘Clubcard Challenges’ programme.
Tesco will use artificial intelligence to offer eligible Clubcard holders “personalised” challenges.
Below we describe who will be eligible to participate in the trial, how it will work, and how long it will be in effect.
Ready for a challenge? Tesco to use AI to offer eligible Clubcard holders ‘personalised’ challenges
Earlier this year, we took a deep dive into the world of supermarket loyalty programs, examining what they offer and which ones shoppers prefer most.
While supermarket offers, schemes and ‘challenges’ can be tempting, don’t spend too much just because…
Who can participate in the trial?
This is just a trial and at the moment around 3 million Tesco Clubcard holders will be invited to trial the scheme.
Tesco said the selected customers will be those who “regularly interact with Tesco digitally” and have opted in to receive marketing communications from the chain.
Shoppers invited to participate will receive an email from Tesco to the email address their Clubcard is linked to.
For eligible shoppers, a banner will also appear in the Tesco app until May 20, letting them know they can take part in the Challenges programme.
How will Tesco Clubcard challenges work?
Tesco said it is using AI to offer eligible shoppers “personalised” challenges.
Buyers who accept the invitation will receive 20 challenges personalized to them.
Once a shopper completes a challenge, they will be rewarded with additional Clubcard points.
Eligible buyers can complete up to 10 challenges, with a total of £50 in Clubcard points, or 5,000 points, up for grabs during the trial period.
The potential reward increases to £100 in points if redeemed at one of Tesco’s rewards partners, including but not limited to Cineworld, Pizza Express and Thorpe Park.
In terms of what the challenges will look like, Tesco said: “Challenges will vary for each participant and can range from ‘spend £20 on our summer barbecue range over the next 6 weeks’ to ‘spend £10 on plant-based meals “. ‘.
Will participants still receive points when they purchase?
Whether eligible shoppers participate in the trial or not, they will continue to earn Clubcard points every time they shop as normal.
Taking part in the trial will not affect any of the usual Tesco Clubcard benefits.
How long does the test take?
Eligible shoppers will be able to take part in the Tesco Clubcard Challenges trial from May 20 and the program will initially run for six weeks.
Lizzie Reynolds, group membership and loyalty director at Tesco, said: ‘We are constantly looking for ways to make Clubcard work harder for our customers.
‘With Clubcard Prices on around 8,000 products, customers save up to £360 on the annual cost of their purchases.
“Personalization is about using what we know about customers to improve their experience and make our rewards more useful, and we’re excited to see how our customers respond to Clubcard’s challenges.”
What is offered elsewhere? Asda shoppers can earn Asda Pounds by purchasing certain ‘star products’ or completing quests
What do other supermarkets offer?
Supermarkets are locked in fierce competition to win and retain customers.
Most supermarkets have a loyalty program and it is worth comparing prices to see which best suits your needs.
The Asda Rewards program motto is “Get rewarded in pounds, not points.”
Asda shoppers can earn Asda Pounds by purchasing certain ‘star products’ or completing quests.
Missions usually involve purchasing and spending certain amounts in different departments, such as fruits and vegetables or George’s clothes.
Asda Pounds can be spent in supermarket stores or online. Members also get regular 10 percent discount offers on certain products.
Lidl has a rewards app called Lidl Plus.
If certain spending goals are met each month, members will receive an offer, such as a free bakery item or money off their next store.
Spend £50 and get a free bakery item. Every £100 spent each month will give you a £2 off voucher.
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