Mrs. Hinch reportedly ended her association with Tesco after two years.
The cleaning influencer, whose real name is Sophie Hinchcliffe, is launching her first collection with the supermarket giant in January 2021.
Since then, the mother-of-two, 33, from Essex, has launched several collections with Tesco, which have spanned homeware and clothing.
Items in her latest collection included heart-shaped bowls, wicker baskets, and a “Be Happy” print in the influencer’s signature shade of gray.
However, only a select number of products are currently available on the website and shoppers have discovered items discounted to just 25p in stores.
Ms Hinch (pictured February 2023) is said to have ended her relationship with Tesco to focus on her own projects
Talking to the suna source close to the influencer — who boasts 4.7 million followers on Instagram — claims Sophie has chosen to end her working relationship with the company, giving her room to launch her own independent range of products.
‘Seeing Hinch Homeware on Tesco shelves was a real moment for Sophie,’ they said.
“She has made the difficult decision to end the incredibly successful partnership as she moves to develop other exciting projects of her own that would not have been possible while working exclusively with Tesco.”
Sophie hasn’t confirmed the news herself – but she hasn’t specifically published her Tesco ranges since September last year.
Since launching her Instagram account in 2018, the cleaning influencer has also partnered with Procter & Gamble brands — including Flash, Fairy, Lenor, and Bold.
As a director of Mrs Hench Ltd, Sophie submitted her accounts ending in April 2022 to Companies House in December – showing she had made £2.1m in the previous year.
Last June, Sophie spoke about Tesco via her Instagram feed on the occasion of the launch of her summer clothing collection.
Sharing a selfie from her bedroom as ‘Hinch Farm’, Sophie said: ‘I don’t know about you guys but I’ve shopped at Tesco my whole life, including clothes, it’s a comfort brand for me and my family.
Mrs. Hinch was photographed wearing a Tesco suit at her home last June. “It’s a brand of comfort for me and my family,” she said at the time.
The Influencer, 33, launched her first homeware collection with the brand in 2021. The influencer reportedly felt like it was a “pinch” moment at the time.
“As a teenager I used to buy my clothes here and for some reason it was frowned upon because a bunch is cheaper!” but why? Their quality and prices have never let me down and I love everything Tesco stands for.
So when I got the chance to design my own collection of cozy stay-at-home apparel for F&F, I couldn’t believe it, and I feel so proud and grateful that I want this moment to remain.
“So yeah, I proudly chant ‘Tesco is where I buy my best clothes la la la’ (who remembers those little carols from school?) Have fun guys!”
Earlier this month, Ms Hench explained that her father and grandmother had both been hospitalized recently as she had returned to social media after a long break.
she previously She revealed that she had been going through some “personal life stumbles”, She apologized to her followers for her “radio silence”.
Items in her latest collection included heart-shaped bowls, wicker baskets, and a “Be Happy” print in the influencer’s signature grey.
Speaking on her Instagram Stories, Sophie revealed that her father was receiving hospital care after he “wasn’t blessed with the best of health.”
She added that her grandmother was also taken to the hospital after she suffered a fall, and told her followers that it would “undoubtedly affect her mentally.”
“My dad is in the hospital at the moment, guys,” Sophie said, explaining her Instagram break. My father was never blessed with great health – of his chest, lungs, and heart. He always struggled, you know.
She explains that, after her father’s recent retirement, he spent many hours building things for her new home in a specially built workshop in her garden, admitting that it was something he had dreamed about since he was a little boy.
Sophie added, “My dad is in very good hands and you guys are incredible nurses.”
So I hope dad comes home one day this week and really enjoys doing what he loves to do again. I just want him to be happy.’
Mrs. Hinch, real name Sophie Hinchcliffe, revealed that her father and grandmother were taken to hospital after she returned to social media after a long break.
Sophie then revealed that another member of her family was also in the hospital, saying: ‘My daughter is also in the hospital. Bless the men in her heart I fell.
I know for a fact with my breeder that this affects her a lot mentally. The idea of falling.
When you get older, you worry more. Having your loved one in the hospital is not pleasant. It’s just anxiety, it’s just something you never want.
Sophie then moved on to talking about her eldest son, Ronnie, aged three, who previously revealed he has problems with speech development.
“Jamie (her husband) and I have been through a few different evaluations, a few different processes with Ron that we have at the moment,” she said, holding back tears.
“As parents, we’re through…we’re just navigating our way through things in the moment ourselves.”
And earlier this year, she launched a children’s book based on her family, in her latest business venture.
The cleaning sensation — whose real name is Sophie Hinchliffe — has risen to prominence over the past few years thanks to her cleaning videos, which have amassed a total of 4.6 million followers.
Earlier this year, she released her own children’s book – based on the story of her family and their lives at ‘Hinch Farm’,
Announcing the news on her page, she shared an adorable clip of her kids Ron and Lenny wrapping the children’s book, which she called Welcome to Hench Farm.
The £12.99 book, released in February, is based on the family’s move to their Hinch Farm home in Essex, and looks to guide children through the change, anxiety and excitement that comes with it.
Femmel has contacted Ms. Hench’s representatives for comment.
