Fashion fans are urging British shoppers to ‘run, don’t walk’ to Tesco after discovering a new F&F clothing range which is an ‘alternative to Kim Kardashian’s SKIMS’.
The reality TV superstar, 43, launched her shapewear brand in 2019, and it has since become one of the most popular clothing companies in the world.
It was initially created as an online retailer selling underwear designed to fit people of all sizes, but it now offers a host of other products like swimsuits, dresses, shorts, t -shirts, pajamas, hoodies, leggings and even socks.
However, due to the luxury brand’s high prices, some fans are searching stores for cheaper alternatives – with Zara McDermott’s new Tesco F&F range attracting attention online.
A clip on the elegant collection, posted on TikTok by British influencer Abby Morgan (@absmorgann), was seen by more than 1.3 million people in less than a week.
Fashion fans are urging British shoppers to ‘run, don’t walk’ to Tesco after discovering a new F&F clothing range which is an ‘alternative to Kim Kardashian’s SKIMS’.
She asked her 44,000 followers: “I’m in Tesco right now, and since when did Zara McDermott release her own range? because it’s literally a Skims dupe.
Filming the new section of the store, she added: “Here she is, the Queen herself. This is the range of things she does – it’s called RISE.
“I wish you could feel the material because it’s literally so soft. The range of clothing is very beautiful, all sizes too.
Abby exclaimed, “She has shorts, she has t-shirts, she has gray shorts.” I think it’s a sports bra.
However, she revealed that the item of clothing that “caught her eye the most” was a black, fitted maxi dress, also available in a nude color.
The TikToker said: “It’s literally a dress, but someone please tell me this isn’t a Skims dupe? It’s even ribbed and everything – and it’s only £18.
“She also has sweaters to match the pants, and these leggings too – they’re literally a Skims dupe. So honestly, run, don’t walk.
Last week the former Strictly Come Dancing star, 27, told MailOnline she was “absolutely thrilled” to finally see her vision come to fruition after secretly working on the project since 2022.
A clip featuring the stylish collection, posted to TikTok by British influencer Abby Morgan (@absmorgann), was seen by more than 1.3 million people in less than a week.
Zara McDermott dazzles as she models her new clothing brand RISE, showcasing her toned figure in stylish sportswear after revealing the launch was a “dream come true”.
Fashion fans flocked to the comments of Abby’s video to give their verdict on the star’s new collection
After being inspired by the close relationships she shares with her mother and grandmother, Zara created RISE, explaining that her intention was to produce a brand “accessible to women” that “also speaks to different types of bodies and ages”.
After finding fame on Love Island in 2018, Zara made documentaries for BBC Three, including on revenge porn, eating disorders and the mysterious death of teenager Gaia Pope.
Fashion fans flocked to the comments of Abby’s video to give their verdict on the star’s new collection.
One user wrote: “Tesco clothing is now a game changer, it’s the only place I’ll buy my clothes.”
A second added: “Arrived at Tesco in the morning and there was only one black dress left! I bought it so quickly. That’s so sweet !’
Meanwhile, a third joked: “I saw it today, it’s fabulous, even better!” and a fourth wrote: “Wish this was online, looks like a fantastic range.”
Others added: “The tops are so cute” and “Tesco clothes”, alongside a fire emoji. Zara herself even commented on the viral clip, thanking Abby for her support.
However, one disappointed shopper wrote: “Not all sizes, nothing small enough for me.”
Another replied: “Loved the tracksuit but couldn’t justify almost £50,” while someone else replied: “25% off right now.”
And it’s not the first time the supermarket has made headlines for its clothing – in December an F&F silver sequin ensemble proved a hit with fashionistas on a budget – as fans flocked to rushed to get their hands on it in time for Christmas.
The dazzling ensemble, shared by fashion influencer Anisha Gurung (@aanishagurung_) on TikTok, includes a bomber jacket, £29.50, and a midi skirt, £19.50, adorned with sparkling sequins.
Anisha, from London, captioned the clip: “I think I’ve found the most beautiful glitter set for the festive season, and you won’t believe where it came from!”
It left many viewers in disbelief when she revealed her party-ready ensemble was from supermarket brand F&F at Tesco.
The post, which has racked up 30.5K views, received an influx of glowing comments, including “So beautiful” and “I love it,” as well as heart and fire emojis.