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New footage released by the NYPD on Monday morning shows the moment when the three armed robbers launched their jewelry store in Avianne and Co. on Sunday. It started when this suspect, dressed in a blue blazer, presented himself as a customer and then waved his gun

This is the dramatic moment when the three thieves who invaded a jewelry store in New York on Sunday launched their copper robbery by ripping out their weapons and holding the workers hostage.

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New footage released by the New York Police Department shows how one of the robbers posed as a customer in a private meeting with three employees in the back room of Avianne and Co. in the Diamond District of Midtown, before taking out his gun.

The NYPD shared the 40-second clip of additional surveillance images on Monday morning and asked for help identifying the thieves.

The clip shows the suspect, who has shoulder-length dreadlocks, dressed in a blue blazer and hat, dramatically pulls a silver gun from under the table and instructs the employees to come to the ground.

While the suspect takes the workers hostage in the back room, the other two robbers in the front of the store pull their guns on the store employee who manages the floor.

New footage released by the NYPD on Monday morning shows the moment when the three armed robbers launched their jewelry store in Avianne and Co. on Sunday. It started when this suspect, dressed in a blue blazer, presented himself as a customer and then waved his gun

New footage released by the NYPD on Monday morning shows the moment when the three armed robbers launched their jewelry store in Avianne and Co. on Sunday. It started when this suspect, dressed in a blue blazer, presented himself as a customer and then waved his gun

The newly released images show the suspect who reaches under the table and takes out a gun
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The newly released images show the suspect who reaches under the table and takes out a gun

The newly released images show the suspect who reaches under the table and takes out a gun

He points the silver gun at the workers and orders them on the ground

He points the silver gun at the workers and orders them on the ground

He points the silver gun at the workers and orders them on the ground

The employees give in and are eventually withheld from zipties

The employees give in and are eventually withheld from zipties

The employees give in and are eventually withheld from zipties

Meanwhile, the other two robberies aim the weapons at the only employee who works for the store and stop him

Meanwhile, the other two robberies aim the weapons at the only employee who works for the store and stop him

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Meanwhile, the other two robberies aim the weapons at the only employee who works for the store and stop him

The suspects then tied the four employees with duct tape and cable ties and kept them in the back room.

The clip shows the workers on the floor and one of the suspects bringing out a duffel bag to put the chains and watches inlaid with diamonds from the store.

The official value of the stolen items has not been confirmed, but NBC New York reports that a victim says it is estimated at around $ 4 million.

Avnianne & Co is a well-known diamond store in New York City, which has attracted major customers such as celebrities Lil Wayne, Nicki Minaj, Blueface and Migos.

NYPD published this new photo on Monday morning after Sunday's brutal robbery with close-up photos of the robberies. This suspect had shoulder-length dreadlocks and wore a blue shit and a blue blazer
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NYPD published this new photo on Monday morning after Sunday's brutal robbery with close-up photos of the robberies. This suspect had shoulder-length dreadlocks and wore a blue shit and a blue blazer

NYPD published this new photo on Monday morning after Sunday's brutal robbery with close-up photos of the robberies. This suspect had shoulder-length dreadlocks and wore a blue shit and a blue blazer

This second suspect saw a black button with short sleeves up, dreads and a scarf with a black and red pattern

This second suspect saw a black button with short sleeves up, dreads and a scarf with a black and red pattern

This second suspect saw a black button with short sleeves up, dreads and a scarf with a black and red pattern

The third suspect was wearing a black and gray hoodie, gray pants, black sneakers and a black bucket hat in the robbery

The third suspect was wearing a black and gray hoodie, gray pants, black sneakers and a black bucket hat in the robbery

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The third suspect was wearing a black and gray hoodie, gray pants, black sneakers and a black bucket hat in the robbery

Armed robbers pulled Sunday afternoon around noon from an afternoon robbery in the jewelry store Avianne & Co. in the Diamond District of New York City. The diamond shop has famous customers such as Nicki Minaj and Lil Wayne

Armed robbers pulled Sunday afternoon around noon from an afternoon robbery in the jewelry store Avianne & Co. in the Diamond District of New York City. The diamond shop has famous customers such as Nicki Minaj and Lil Wayne

Armed robbers pulled Sunday afternoon around noon from an afternoon robbery in the jewelry store Avianne & Co. in the Diamond District of New York City. The diamond shop has famous customers such as Nicki Minaj and Lil Wayne

Authorities received reports of the robbery at the 28 West 47th Street location at 12.02.

The suspects entered the store and pretended to be a customer before two of the men pulled guns on four employees. No injuries were reported in the incident.

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& # 39; The men took an indefinite amount of jewelry from the vaults and showcases before fleeing east on 47th Street & # 39 ;, police say.

The men were able to escape before authorities arrived on the spot, possibly heading east on 47th Street.

It is unclear how the suspects could escape when the robbery took place in broad daylight.

The police insist on this with information to come forward and to help the authorities to identify the suspects

The police insist on this with information to come forward and to help the authorities to identify the suspects

The police urges everyone with information to come forward and help identify the suspects

Suspects could leave the scene with the stolen items before the authorities arrived

Suspects could leave the scene with the stolen items before the authorities arrived

Suspects could leave the scene with the stolen items before the authorities arrived

The value of the stolen items has not yet been confirmed, but NBC New York reports that an employee estimates the cost at around $ 4 million

Avianne and Co. sell jewelry to famous customers, including rappers such as Migos and Blueface (left)

Avianne and Co. sell jewelry to famous customers, including rappers such as Migos and Blueface (left)

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Avianne and Co. sell jewelry to famous customers, including rappers such as Migos and Blueface (left)

Some items Avianne and Co. describe themselves as & # 39; world famous & # 39; and have had pieces from GQ

Some items Avianne and Co. describe themselves as & # 39; world famous & # 39; and have had pieces from GQ

Some items Avianne and Co. describe themselves as & # 39; world famous & # 39; and have had pieces from GQ

According to them website, Avianne and Co. is a & # 39; world famous as the largest jewelry store in the famous Diamond District of New York. & # 39;

The store has famous customers, including popular rappers such as Migos and Blueface, and has had their gold chains and diamond-encrusted pieces in GQ magazine.

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Authorities ask everyone with information about the three men to help identify the suspects.

Anyone with information about the identity of the men is asked to call the NYPD's Crime Stoppers Hotline at 1-800-577-TIPS (8477) or for Spanish, 1-888-57-PISTA (74782)

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