WhatsNew2Day
Latest News And Breaking Headlines

Tennis superstar Naomi Osaka is SLAMMED over her new project name with LeBron James

Tennis superstar Naomi Osaka PASSED her new project with LeBron James because the name has VERY sexually explicit meaning to 200 million Africans

  • Naomi Osaka is roasted to name her new business venture
  • The Japanese term ‘Hana Kuma’ has an inappropriate Swahili meaning
  • The media production company is partially funded by Lebron James

Former tennis world No. 1 Naomi Osaka has been inundated with backlash over her new ‘Hana Kuma’ media platform with partner Lebron James – as the company name implies a very explicit message in Swahili.

The Japanese star has joined forces with recently announced billionaire Lebron James, to launch a storytelling medium that releases culturally specific stories to a wider audience.

“Hana Kuma,” which translates to flower bear in Japanese, is another venture from Osaka, which became the highest-paid female athlete in the world in 2020, earning $37 million.

Lebron James (left) and Naomi Osaka (right) pose for a photo after a 2019 Los Angeles Lakers game at the Staples Center - they are now business partners for the media production company 'Hana Kuma'

Lebron James (left) and Naomi Osaka (right) pose for a photo after a 2019 Los Angeles Lakers game at the Staples Center – they are now business partners for the media production company ‘Hana Kuma’

In Swahilian, an East African language spoken in 14 countries such as Kenya and Tanzania, the native expression is barely whispered, as it means “a woman without a vagina.”

Many East African supporters of Osaka have asked her to change the name of her new company to respect the language miscommunication.

“If you keep the name ‘#hanakuma’, the name will overwrite the news and stories you want to share. The name of the brand is already news! I’m proposing a change and also, just being a little respectful of the global culture. It’s not overthinking here, it’s protecting a brand!’ a Twitter user posted.

Naomi Osaka reacts to her first round match against Kazakhstan's Yulia Putintseva on day one of Wimbledon 2019 - where she just withdrew from this year's major due to a persistent Achilles tendon

Naomi Osaka reacts to her first round match against Kazakhstan’s Yulia Putintseva on day one of Wimbledon 2019 – where she just withdrew from this year’s major due to a persistent Achilles tendon

Swahili is in the top 10 most spoken languages ​​in the world and more than 200 million people speak the language.

On June 22, Osaka tweeted “prayers for all my overthinkers.” We’re going through it.”

Whether as a direct comment on the discourse surrounding the name, the production company aims to empower people from many different walks of life.

The first project is a documentary in collaboration with the New York Times about Patsy Mink, the first woman of color to be sworn into Congress.

The 24-year-old four-time grand slam champion retired from Wimbledon this year to start on June 27 after struggling to recover from a persistent Achilles tendon injury.

Her new business launch adds to yet another initiative that has gone from idea to invention with Agent Stuart Duguid.

Lebron James.  (right) with business partner Maverick Carter (left) and rapper 2 Chainz (center) at the Victory Uninterrupted Hollywood Athletic club in 2019

Lebron James. (right) with business partner Maverick Carter (left) and rapper 2 Chainz (center) at the Victory Uninterrupted Hollywood Athletic club in 2019

Osaka and Duguid took the sports world by storm with the emergence of Evolve, a management platform that helps professional athletes interact with brand partnerships and investments.

Aussie Tennis hothead Nick Kyrgios was the first star to join the company, as Osaka said the Canberran was a player beyond their sport, with a unique style, passion and personality.

Meanwhile, four-time final MVP and champion Lebron James has become the second NBA player to have a net worth of $1 billion.

The company TheSpringHill, founded by James and his business partner Maverick Carter, will help fund, operate and produce content for the startup Hana Kuma.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More