Telstra scraps lock-in telephone contracts and surplus data costs to breed customers back in huge telco turmoil
- Telstra has dumped lock-in contracts and surplus data costs in Australia
- The number of plans that the telco giant had to offer fell from 1800 to just 20
- Offers more flexibility for customers by having them pay for what they need
- Part of Telstra & # 39; s T22 strategy to simplify the company's products and services
Telstra customers will be stuck with stuck contracts in a massive switch to the telecommunications industry.
The gigantic telco is the first in Australia to conclude lock-in contracts to offer customers more flexibility.
Surplus data costs in Australia have also been scrapped, while the number of available subscriptions has fallen from 1800 to just 20.
The new customers were introduced on Tuesday and have monthly plans with the freedom to change their data limit once a month and adjust their service via add-ons.
Telstra customers can say goodbye to lock-in contracts and surplus data costs from Tuesday
The radical new movement is part of the three-month T22 strategy announced 12 months ago to improve the customer experience and reduce the cost base.
& # 39; Customers expect to be able to personalize their experiences and only pay for what they want or need. They also want to be able to change their mind from month to month when their individual needs change, ”said Andy Penn, Telstra CEO.
& # 39; Last year when we announced our T22 strategy, we tried to eliminate the pain points of customers and increase the simplicity, transparency and satisfaction that customers experience with our products.
As part of this, we have promised to simplify our plans from 1,800 to 20 and remove the internal additional data costs; and we have achieved that. We have also given our customers the choice to add entertainment, accessories and devices to their plans without prior costs. & # 39;
Telstra CEO Andy Penn wanted customers to be able to personalize their plans
Mobile telephone subscriptions for consumers range from $ 50 per month with 15 gigabytes of data to up to $ 100, which corresponds to 150 gigabytes per month.
All plans come with unlimited standard national calls and texts with the choice between a device option of 24 or 36 months or direct purchase.
Existing users have the choice to keep their current contracts until they expire or to switch to the new system.
According to Telstra on behalf of research conducted earlier this month, 85 percent of Australians prefer to make a mobile plan that fits their lives.
The launch of his new plans coincides with the rollout of the first 5G devices on the Telstra network.
Telstra & # 39; s service overhaul is part of Telco's three-year T22 strategy announced last June
& # 39; This is just the beginning of what Telstra has planned for the next 12 months for product and experience improvements for our customers & # 39 ;, said Mr. Penn.
& # 39; We have great ambitions in our digitization program and as we migrate to the new technology, customers can expect simplified billing, digital service and real-time delivery and appointment updates. & # 39;
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