A Sydney businesswoman behind a multibillion-dollar teeth-whitening empire has been accused of failing to pay contractors in a saga that has engulfed celebrity hairstylist Joh Bailey and public relations queen Roxy Jacenko.
Alison Egan, 28, founder of mobile teeth whitening company Sparkling White Smile (SWS), is accused of owing thousands of dollars to various companies and is the subject of a complaint to NSW Fair Trading.
Egan is no stranger to the finer things in life, favoring designer clothing and accessories.
She is known for associating with Francessca Packer-Barham and Booby Tape impresarios Bianca and Bridgett Roccisano, counting them as close friends.
In 2019, she chartered a private jet for the opening of her latest franchise in Newcastle, along with Roxy Jacenko, former Miss Universe Australia Monica Radulovic and social media influencer Emilee Hembrow, sister of Tammy Hembrow.
Alison is the founder of Sparkling White Smile (SWS)
It’s no secret that Alison Egan (pictured) likes the finer things in life, seen in a Rolls Royce
The glam gang even had their teeth whitened during Alison’s flight.
Daily Mail understands that the working relationship between Jacenko and Egan soured shortly after the trip to Newcastle.
Sources in the eastern suburbs have confirmed that SWS’s lease on celebrity hairdresser Joh Bailey in Double Bay ended abruptly four weeks ago after falling behind on rent.
“I can tell you that he owes over a couple thousand,” a source revealed.
SWS chartered a plane for a store opening in Newcastle and provided free teeth whitening on board the flight.
Dressed to impress, Alison clutching a designer bag
A talent agency claimed that despite receiving referral notices, they still had not been paid several weeks later.
Daily Mail Australia has spoken to a number of SWS franchisees who say they are out of pocket.
The franchise owner, who joined the SWS family in February, said she was hooked for months on empty promises that her Alyba Beyond teeth whitening machine would be delivered after she wired Ms. Egan $2,420.
“She gave me a loaner machine and continually failed to provide me with the new machine that I paid for,” the franchisee said.
“Now she’s demanding my loaner machine back before she gives me my money back.”
The woman said she reported Ms Egan to the Australian Competition and Consumer Commission (ACCC) and NSW Fair Trading before hiring a lawyer.
“It’s not about the money, I’ve canceled it, it’s the beginning,” said the young mother.
“I’m sure there are other victims in much worse positions than me,” she added.
Daily Mail Australia understands that Alyba, the business behind the teeth whitening machine, is no longer working with SWS.
Meanwhile, a small business owner says Alison hired them to provide media opportunities for her business, but she didn’t pay them.
Email and text message exchanges between the alleged victim and Ms. Egan show that the teeth whitening expert made numerous unsuccessful attempts to settle bills dating back to February.
A franchisee claims that she is owed invoices, machinery and products from the founder of SWS
After filing with small claims court, disbursed contractor claimed to pay four months worth of backdated bills despite previously claiming to have paid
Alison (pictured) in her signature Balmain blazer and Chanel earrings
Ms Egan claims to have paid the contractor in May outstanding payments dating back four months, claiming the transfer was “authorized”.
However, the contractor claims that he never received the funds.
In correspondence seen by the Daily Mail to a contractor, Ms Egan said she had faced some “professional challenges which affected my work commitments” but would soon be on track to complete “all outstanding services immediately”.
Comment has been requested from Ms. Egan.