A group of teenagers have been branded “shameful” after a Sephora worker criticized them for using dark makeup to give themselves “blackface.”
The three girls were caught painting their faces with darker shades of makeup in one of the branches of the popular beauty chain in Boston.
Video of the incident, which was shared on TikTok and has since gone viral, shows how an employee confronted the group and criticized the girls’ apparent companion for his “incredibly offensive” behavior.
Although it can’t be heard in the video, the original poster alleges that the girls were “making animal noises” while putting on their makeup.
Outraged social media users described the shoppers as “disgraceful” and “disgusting” and banned them from the store.
The makeup store’s parent company has said it is “extremely disappointed” by the girls’ actions and reiterated that “under no circumstances is this type of behavior tolerated at Sephora.”
Three teenage girls were caught painting their faces with darker shades of makeup at a Sephora store inside the Prudential Center in Boston, Massachusetts.
An employee confronted the group and criticized the girls’ apparent companion for his “incredibly offensive” behavior.
The footage was recorded last weekend at a Sephora location inside the Prudential Center in Boston, Massachusetts.
It shows a group of three white girls walking through the store after they apparently used product samples to apply darker makeup to their faces. It is alleged that the girls intended to take a photograph.
One worker, who according to social media users does not work for Sephora but has a merchandise stand in the store, then confronts the adult accompanying the group and says, “I walked here and you’re about to take my photo.” “.
‘Do you want to document this? Forward. This is what ruins jobs…not to mention how incredibly offensive it is.’
The adult companion, apparently dismissing the employee, then leaves.
TikTok user @temiojoraa, who was visiting Boston for a track meet when she witnessed the incident, said she is “really upset and disturbed.”
“This group of teens and their moms come in and go to the makeup section to use the blackface samples while laughing and making animal sounds,” she wrote.
She also claims that the companion confronted her after the incident about the recording.
Sephora’s parent company, Devries Global, in a statement to Atlanta Black StarHe stated that the company was “disappointed” by the incident.
A spokesperson said: “Sephora’s top priority is to create a welcoming and inclusive shopping experience for everyone.” We are extremely disappointed in the behavior of these shoppers at our Prudential Center location and as such, they were asked to leave our premises. Under no circumstances is this type of behavior tolerated at Sephora.’
Sephora’s parent company has said it is “extremely disappointed” by the girls’ actions and reiterated that “under no circumstances is this type of behavior tolerated” (File photo from a Sephora store)
But many people online have detailed their outrage, stating that the girls should be kicked out of the store and praising the worker for intervening.
“You have an amazing employee who intervened when a group of teenagers and their mothers came in and used your samples to paint their faces black while recording themselves making animal noises,” wrote X user @RyanShead.
‘She deserves a raise. Mothers and children should be famous… in a bad way,” said @shanerooks.
‘This bothered me a lot…’ wrote @mami_xo23
User @DntBurnUrBRIDGE added: ‘This is just disgustingaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaad
“The employee did the right thing,” echoed TikTok user @brandontgendron. “Let’s make sure Sephora knows they have a great employee with them.”
Another user @mariaisabelabarca responded: ‘To be honest, they should be banned from Sephora.’
‘Lifetime ban from Sephora girl… Mom should definitely check how she’s raising her kids because she’s failing big time,’ @jess__lb26 added.
DailyMail.com has contacted Devries Global for comment.
Tweens and teens go crazy at Sephora, trying out expensive skin care products and making a huge mess.
Drunk Elephant products aren’t the only ones being destroyed by teens: Inkey List, Fenty Beauty, and Glow Recipe are also popular options.
The incident comes as customers and employees of popular beauty chains, including Sephora, have criticized the young women for causing chaos in their stores.
Tweens and teens go crazy at Sephora, trying out expensive skin care products and making a huge mess. Many teens are flocking to Drunk Elephant, a beauty brand loved by stars like Alix Earle, Hailey Bieber and Kourtney Kardashian.
Staff and shoppers alike have called the young girls “wild” and begged their parents to supervise them in makeup stores.
TikTok content creator and beautician Cassandra Bankson, 31, investigated the rumor in Los Angeles and was shocked by her findings, telling her 437,000 followers that the Drunk Elephant section was “disgusting” before sharing images of the destroyed apartment.
The model found “a lip balm with literally a hair in it” and that “someone put the tanning drops on top of one of the moisturizers and didn’t even bother to put it back on.”
A Sephora employee from Tennessee also criticized the way young people treat staff, calling them “mean girls.”
“It’s not the fact that they’re little girls at Sephora because makeup is subjective, there’s no age limit,” Sequoia Cothra said. Fox Newsadding that her concerns were “more about what these girls are looking for” inside the stores.
“It’s also the way they treat workers,” he added. “You see these kind of mean girl antics from these 10-year-olds.”