Ted Lasso season 2 is coming in July, and it’s looking just as charming as ever

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Apple’s event today was packed with hardware and new products, but the company also took some time to have some fun by unveiling a new trailer for Ted Lassosecond season. The show – starring Jason Sudeikis as a perpetually positive soccer coach taking on a performance for an England soccer team – was one of the breakthrough hits on Apple TV Plus, the company’s fledgling streaming service.

Season 2 follows Lasso as he leads AFC Richmond through a season of turmoil, with the club recently relegated to a lower league. That said, it looks just as charming as Season 1, with plenty of folk expressions and largely the same cast of beloved characters. Season 2 of Ted Lasso debuts on July 23. Not a word about whether the controversial European Super League will be a plot point.

Developing … we’re adding more to this post, but you can follow us Apple ‘Spring Loaded’ live blog to get the news even faster.