Taylor Swift’s The Eras Tour continues to break records and generate unprecedented amounts of money in the regions where it stops.
Those numbers would give the Shake It Off singer the highest-grossing tour of all time, surpassing the $939 million Elton John earned on his The Farewell Yellow Brick Road tour, according to the outlet.
Swift would have plenty of time and places to fill in the numbers, as she would need to be on the road for at least seven months from the time she is expected to hit the milestone.
The latest: Taylor Swift’s The Eras Tour continues to break records and generate unprecedented amounts of money in the areas where it stops. Photographed in May at MetLife Stadium in New Jersey
The Grammy winner has massively impacted the economy of the 20 cities he’s visited, boosting travel, transportation, lodging and local businesses, as TIME reported the tour is expected to generate $5 billion dollars of consumer spending.
The Federal Reserve reported last month that the tour boosted domestic tourism.
Local businesses made more money at Swift’s opening night in Glendale, Ariz., than at Super Bowl LVII earlier this year, TIME reported, citing that from a business perspective, Swift’s concerts have been the equivalent of two to three Super Bowls each weekend. the last five months.
Swift hit the road in Glendale last March for the tour, which includes a 44-song setlist of her hits, hitting places like Philadelphia, Chicago and Seattle in 53 shows in total, before wrapping up her first leg in Los Angeles more early this month.
The West Reading, Pennsylvania-born star has also added dates in major cities like Indianapolis, New Orleans and Toronto due to overwhelming demand.
The tour is set to resume on August 24 in Mexico City, Mexico at Foro Sol for four dates with Sabrina Carpenter opening for it.
The Cardigan singer revealed in June that her tour would go international next year for gigs in Asia, Australia and Europe, with dates stretching through November 2024.
The singer has also seen a significant increase in her music sales during her tour, with an almost 80% increase in total streams since the tour began in March.
The 33-year-old singer has also seen a significant increase in her music sales during her tour, with an almost 80% increase in total streams since the tour began in March.
The Grammy winner was pictured performing in Cincinnati on June 30.
Fans were pictured attending SoFi Stadium in Inglewood, California on August 7.
The Anti-Hero artist’s shows have attracted a number of celebrities, including Drew Barrymore, Cara Delevingne, Gigi Hadid, Mariska Hargitay, Selena Gomez, Billy Joel, Paul Rudd, Emma Stone, Miles Teller and Reese Witherspoon.
A number of industry experts contributed to the post about the massive success of the tour and the reasons behind it.
Industry analyst Alice Enders says the singer’s tour couldn’t have come at a better time as restless audiences are ready to splurge after the restrictive years of the coronavirus pandemic.
“We’re in an experience economy where people crave going out and participating in social events,” Enders, a former senior economist at the World Trade Organization, told the publication.
The Federal Reserve reported last month that the tour boosted domestic tourism. Photographed in Los Angeles earlier this month
Enders said that “it’s no surprise that people are flocking to this Eras Tour experience in the increasingly digital environment we live in.”
Nora Princiotti, who co-hosts The Ringer podcast Every album: Taylor Swift told TIME that Swift’s extensive catalog of hits laid the foundation for this historically lucrative tour.
“It can last three and a half hours and hit after hit after hit,” Princiotti told the publication, adding, “I don’t know if anyone would have imagined a tour of this magnitude.”
