Taylor Swift made a movie star appearance at her world premiere The Eras tour concert film on Wednesday at The Grove’s AMC Theater.
The superstar — who announced just before the Los Angeles event that her film would debut in North America on Thursday instead of its original Friday night release date — arrived early and posed for photos with her team and with director Sam Wrench before quickly heading inside ran. Hundreds of fans lined the theater entrance, exchanging friendship bracelets and singing Swift’s hits as she stopped for selfies with many of them.
Earlier in the day, LA prepared for the Swift-induced frenzy to hit the city when famed shopping center The Grove posted on its social media channels that the entire complex would be closed on Wednesday for the event.
Videos on social media also showed The Grove’s usual cobblestone streets covered in a large red carpet surrounding the theater, as well as step-and-repeat backdrops featuring the Eras tour poster. Streets surrounding the site were also closed, with an increased police presence in the area. However, the Original Farmers Market, nestled next to The Grove, posted on its social media that it is still open on Wednesday; THR stopped by and saw a number of barricades blocking Farmers Market attendees from entering The Grove as Swift’s songs played through the speakers above them.
Taylor Swift: The Eras Tourwhich opens Friday in more than 8,000 theaters worldwide and distributed directly through AMC Theaters, documents the record-breaking Eras Tour that Swift kicked off in March with a 44-song setlist spanning the many albums of her career. The concert film lasts two hours and 45 minutes and is slightly shorter than her more than three-hour shows. Just ahead of the premiere event, Swift announced that the film will premiere early in North America and Canada, with screenings starting Thursday evening.
The Eras tour is on track for a record worldwide opening for a concert film of $150 million to $200 million, including $100 million to $125 million in North America and $50 million to $75 million overseas, after worldwide ticket presales closed a week before the premiere. exceeded the $100 million mark. video opened.