Taylor Swift’s Eras Tour is set to make the pop superstar even richer, having already become the first tour to gross more than $1 billion.
The 152-date concert series, which sees Swift, 34, revisit the hits of her 17-year career, is expected to top $2 billion by the end of its run in December, with the staggering per-night earnings revealed by Variety On Wednesday.
“A source close to production said early in the Eras Tour era that its average nightly gross was $14 million,” the outlet reported. “Others believe that’s a very conservative estimate, with the total likely to be closer to $17 million on at least some nights.”
This marks an increase from previous data. Forbes reports estimated the figure at between $10 and $13 million.
It’s worth noting that this figure excludes revenue from the resale of inflated tickets, which often sold for several times their original price. Swift opted not to profit from the resale of her own tickets, which averaged around $230 and peaked at $499, not including VIP packages that topped out at $899.
Taylor Swift’s Eras Tour is set to make the pop superstar even richer, having already become the first tour to gross more than $1 billion.
The concert series, which sees Swift, 34, revisit hits from her 17-year career, is expected to top $2 billion by the end of its run in December, with the staggering per-night earnings revealed by Variety on Wednesday.
It’s on track to hit $2 billion, excluding resale inflation, and that doesn’t even take into account the hundreds of millions made from merchandise sales.
“She’s the standard-bearer for the live entertainment industry,” Pollstar editor Andy Gensler told Variety of the Cardigan singer. “It’s nothing we’ve seen before and it’ll be a long time before we see it again.”
He continued: “Their timing was exquisite – the pandemic created this yearning and hunger for live entertainment like nothing else in our history, so they couldn’t have picked a better time to come out.”
Additionally, the Eras Tour film, released last fall before the tour ended, grossed more than $180 million domestically and $261 million worldwide, surpassing records set by Justin Bieber’s concert film in the U.S. and Michael Jackson’s worldwide, according to Variety.
The biggest setback for The Eras Tour occurred in November 2022 when Ticketmaster’s system crashed due to overwhelming demand, resulting in delays for thousands of fans.
Despite setting a record with 2 million tickets sold in a single day, the blame fell on the ticketing platform, not Swift herself.
While she has He had an incredibly successful year, between His 152-date Eras Tour and the Launch of The Department of Tortured Poets – Taylor is already working on new music, which according to close sources could be released next year.
The Cruel Summer singer has no plans to take an extended break and is already working on new music for release in 2025, sources say. She is also in talks to tour again in 2026.
Even though some of her fans, or “Swifties,” have expressed apparent weariness with her constant chart dominance and seemingly endless release of TTPD variants (of which there are currently more than 30), Taylor is determined to keep her lucrative success going.
Speaking to DailyMail.com, sources close to the singer claimed that she has been writing new material while on tour, which could see her address the controversy surrounding her alleged feud with Charli XCX.
“Taylor is working on a new album due out in 2025, followed by a new tour in 2026,” a source told DailyMail.com. “She’s very inspired by all the new experiences she’s having on the Eras tour and has been quietly writing songs backstage.”
It is worth noting that this figure excludes revenue from inflated resale tickets, which were often sold at several times their original price.
Swift opted not to profit from reselling her own tickets, which averaged about $230 and peaked at $499, excluding VIP packages that topped out at $899.
‘Contrary to what some say, she loves artists like Charli XCX, so those who have heard some of the ideas say she is paying attention to what is trending at the moment and will use that as inspiration.’
TTPD, Taylor’s eleventh studio album, has held the number one position on the Billboard 200 chart since its release on April 19. A double edition of the album titled The Anthology, containing 15 additional tracks, was released digitally as a surprise two hours later.
However, some critics have suggested that its chart success could be a result of the album periodically releasing variant and extended editions to keep sales and streaming figures high.
In total, he has already published 37 versions in two months.
Meanwhile, Swift is likely to gross more than $2 billion over the course of the tour.
Worldwide, Swift’s tour was followed by Beyoncé in second place, Bruce Springsteen & The E Street Band in third place, Coldplay in fourth place, Harry Styles in fifth place, followed by Morgan Wallen, Ed Sheeran, Pink, The Weeknd and Drake.
In North America, there was a similar top 10: Swift, followed by Beyonce, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G and RBD.
According to its estimates, Pollstar is also predicting a big 2024 for Swift. The magazine projects that the Eras Tour will once again hit $1 billion (£799m) within its eligibility period. That means Swift is likely to gross more than $2 billion (£1.5bn) over the course of the tour.
Swift at the London Premiere of RENAISSANCE: A Film By Beyonce on November 30, 2023 in London
Earlier this week, Swift was named Time magazine’s Person of the Year.
Beyond Swift, 2023 was a landmark year for concert sales: globally, the year’s top 100 tours saw a 46% increase on last year, grossing $9.17bn (£7.31bn) compared to $6.28bn (£5.06bn) in 2022.
Last November, Swift was named Time magazine’s Person of the Year.
Around the same time, Apple Music named her artist of the year.
Spotify also revealed that she was the most-streamed artist globally in 2023, racking up more than 26.1 billion streams since January 1 and surpassing Bad Bunny’s three-year record.
