Taylor Swift has been open about her belief in the power of the number 13.
And in keeping with that motto and her strategic marketing skills when it comes to her career as a pop superstar, the Enchanted singer, 34, referenced the 13 days until the release of her new studio album.
The Tortured Poets Department, his eleventh album of his illustrious career, is scheduled for release at midnight on April 19.
In a nod to the past, Swift posted a video to her Instagram Stories showing an old-school typewriter slowly beginning to type the message, while reminding fans to pre-order the album.
“13 days until THE DEPARTMENT OF TORTURED POETS,” it reads as the message ends, which ends when someone presses the “back” key and scrolls up one line.
Taylor Swift once again showed her belief in the power of the number 13 when she took to her Instagram Stories to remind fans that it’s “13 days until THE DEPARTMENT OF TORTURED POETS.”
Swift, 34, first announced that she had been working on her 11th studio album for two years during her acceptance speech at the 2024 Grammy Awards ceremony on February 4.
The 14-time Grammy winner seems to have been obsessed with ’13’ being a lucky number since she was a child.
It turns out that she became paralyzed after realizing that she was born on December 13 and that she turned 13 on Friday the 13th, according to People.
In the end, he scored his first number one country song with a 13-second long intro.
Swift’s promotional push for the new album got a boost this week when SiriusXM revealed the launch of a channel dedicated exclusively to the singer-songwriter that is appropriately called Channel 13 (Taylor’s Version), which is a reference to both her favorite number and her recent relaunches. .
Turns out, Sirius XM reps made sure to add a 13th connection when launching the channel 13 days before their album release.
“The channel’s 13th day, Friday, April 19, coincides with the release of Taylor Swift’s new album, The Tortured Poets Department,” SiriusXM announced in a press release. “Channel 13 (Taylor’s version) will play the entire album from start to finish continuously all weekend.”
Swift has been in promotional mode for her upcoming release since she first made the announcement about The Tortured Poets Department’s existence during her acceptance speech at the 2024 Grammy Awards ceremony on February 4.
“So I want to thank the fans by telling them a secret that I’ve been keeping from them for the last two years, which is that my new album is coming out on April 19,” he said on stage after saying thank you. the Recording Academy. It’s called the Department of Tortured Poets. I’m going to go post the cover right now backstage. Thank you. I love you.’
The video begins with a simple shot of an old-school typewriter.
Swift decided to share the message about her eleventh studio album using a typewriter.
The message reads in full: ’13 days left until THE DEPARTMENT OF TORTURED POETS’
The pop superstar has been in promotional mode for The Tortured Poets Department since announcing its existence while giving her acceptance speech at the 2024 Grammy Awards ceremony in Los Angeles on February 4; she is seen at the 66th Grammy Awards
Team Swift has been releasing teasers for the album using some of the lyrics used in the songs, including ‘All’s Fair in Love and Poetry.’
Swift has even taken on the persona of being “The President of the Tortured Poets Department.”
Swift is also sharing special edition versions of the new album, which includes The Manuscript.
Along with The Manuscript, versions on the new album also include The Albatross Edition, as well as The Bolter Edition and The Black Dog Edition.
Since the Grammys, Team Swift has been sharing various pieces of information and teasers about their batch of new songs on their social media platforms.
Fans have since learned that The Tortured Poets Department’s lyrics will explore five stages of heartbreak: denial, anger, bargaining, depression, and acceptance.
On Friday, Swift shared five playlists with Apple Music, one for each of those stages, and each playlist contains songs from her previous albums.
The playlists are titled I Love You It’s Ruining My Life songs You Can’t Talk To Me About Sad Songs Can I Cry? Songs, old habits die loud songs and I can do it with a broken heart.
The Department of Tortured Poets will be released at midnight on April 19.