Take a fresh look at your lifestyle.

Taylor Swift releases music video for the song ‘Cardigan’ and designs associated merchandise

Sweater weather ?! Taylor Swift releases music video for the song ‘Cardigan’ from her new album ‘Folklore’ and designs associated merchandise

Taylor Swift released her new indie album ‘Folklore’ and a music video for the song ‘Cardigan’ on Friday, July 24.

In the video, the 30-year-old singer dons a simple silk nightdress and covers it with a sturdy cable knit cardigan.

Leave it to the pop princess with a very strong bond with her fans to design merchandise to match. Exclusive ‘Folklore’ product is available from Taylor Swift’s online store, including a cardigan identical to the style she’s wearing in the video.

Taylor Swift released her new indie album 'Folklore' and a music video for the song 'Cardigan' on Friday, July 24

Taylor Swift released her new indie album ‘Folklore’ and a music video for the song ‘Cardigan’ on Friday, July 24

Throughout the video, the 30-year-old singer dons a simple silk nightdress and covers it with a sturdy cable knit cardigan.

Throughout the video, the 30-year-old singer dons a simple silk nightdress and covers it with a sturdy cable-knit cardigan.

Throughout the video, the 30-year-old singer dons a simple silk nightdress and covers it with a sturdy cable-knit cardigan.

Leave it to Taylor to design a matching merchandise. The cream colored knit cardigan retails for $ 49

Leave it to Taylor to design a matching merchandise. The cream colored knit cardigan retails for $ 49

Leave it to Taylor to design a matching merchandise. The cream colored knit cardigan retails for $ 49

The sweater is mentioned in the lyrics of the chorus of the love song: “And when I felt like I was an old cardigan / Under someone’s bed / You put me on and said I was your favorite.”

If purchased, a standard digital edition of the album will be sent to the email address provided at checkout (within the US) only today.

The cream colored knit cardigan retails for $ 49.

It has black matte buttons, a dark gray trim, light gray star embroidery on both arms and a light gray album title patch on the left chest with a dark gray font.

If purchased, a digital standard edition of the album will be sent to the email address (within the US) specified at checkout, only today

If purchased, a digital standard edition of the album will be sent to the email address (within the US) specified at checkout, only today

If purchased, a digital standard edition of the album will be sent to the email address (within the US) specified at checkout, only today

The vest has been part of the repertoire of the artist ‘Look What You Made Me Do’ for years.

Once considered a schoolgirl basic or a sweater reserved for conservatively dressed, the vest got some credit, thanks in part to Taylor.

The singer / songwriter who rose to street style stardom after working with A-list costume designer Joseph Cassell has proven that the cold-weather topper can look cool paired with a vintage dress, black jeans and everything in between.

The vest has been part of the star's style repertoire for years

The vest has been part of the star's style repertoire for years

The vest has been part of the star’s style repertoire for years

Once considered a schoolgirl basic or a sweater reserved for conservatively dressed, the vest got some street cred, thanks in part to Taylor

Once considered a schoolgirl basic or a sweater reserved for conservatively dressed, the vest got some street cred, thanks in part to Taylor

Once considered a schoolgirl basic or a sweater reserved for conservatively dressed, the vest got some street cred, thanks in part to Taylor

Taylor has been rocking a vest for years

Taylor has been rocking a vest for years

Taylor combines cardigans with everything

Taylor combines cardigans with everything

The singer / songwriter who hit street stardom after working with A-list stylist Joseph Cassell has proven that the cold weather top can look cool when paired with a vintage dress, black jeans and everything in between

Advertisement

.