Taylor Swift plays music in hotels like Travelodge

By city and finance reporter

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Updated: 19:10 EDT, August 24, 2023

Budget chain Travelodge said its hotels have already sold out near next year’s Taylor Swift concerts.

Fans are already clamoring for tickets to the superstar’s shows.

The hotels in Edinburgh, Liverpool and Cardiff are full as are some places near Wembley for the dates of next summer.

Superstar tours, such as this year’s concerts by Beyonce and Harry Styles, helped her post semiannual results, with gains of nearly 50 percent.

Group-wide revenue rose 22.4 percent to £478.7 million in the six months to June 30.

Star attraction: fans are already clamoring for tickets to Taylor Swift shows

Interim results show Travelodge’s underlying earnings rose 48 per cent to £104.5m, driven by demand related to concerts and events, and the group expects headline figures for the full year to be higher than 2022. .

Rugby Six Nations, the Grand National and the London Marathon were also big drivers of sales.

Room revenue, a key performance measure, rose 20.7 per cent to £54.92.

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