Taylor Swift’s mammoth Eras Tour warps culture wherever she goes. We’ve seen it all since pure economic impact to a delightful arms race of fancams and record numbers of concert films. And now we know that all those fans are also using absolutely enormous amounts of data during the show: AT&T’s network alone moved 28.9 terabytes of data during the busiest day of Taylor’s three-day tour at AT&T Stadium in Arlington , Texas, according to data the carrier has shared exclusively with The edge. The company estimates that 1TB of data represents about 200,000 photos or 400 hours of video moving across its network; 28.9 TB is an amazing amount for sharing photos and videos.
That’s the most data AT&T’s network has ever moved any stadium for any This year’s event: The average Cowboys game day at the stadium moves about 21 terabytes of data, according to the company. Swifties also moved record amounts of AT&T data at other stops on the stadium tour: 23 terabytes of data at Nissan Stadium in Nashville, 12 terabytes of data at Mercedes-Benz Stadium in Atlanta and 8.6 terabytes at Raymond Stadium James from Tampa.
The 4.8 terabytes of data generated during their extremely rainy show at Gillette Stadium in Foxborough, Massachusetts, was also a record for that stadium. His stop at US Bank Stadium in Minneapolis moved 6.6 terabytes of data on AT&T’s network during its busiest day; The company says nearly 70 percent more volume was used each night than anything else over the past year.
That’s a lot of brilliant videos! (I went to the Eras Tour in Chicago and my own personal glitter content is represented in the 7.2TB of data used at Soldier Field in the chart below, don’t come after me).
However, Swifties didn’t always set records: the 2023 Super Bowl at State Farm Stadium in Arizona moved 21TB of data, more than double the 9TB of data used by Swifties. Rodeo fans at NRG Stadium in Houston used 24 TB of AT&T data, more than Taylor’s 20.2 TB. The 2023 College Football Playoff and 2022 Super Bowl at SoFi Stadium in Los Angeles moved 14TB and 13TB of data, respectively, surpassing the 12.6TB generated by Swift fans.
Here’s the full data chart AT&T provided us; We’ve also reached out to Verizon and T-Mobile, and will update you if we hear back:
AT&T provided data for stadiums that have its “5G+” network, which the company says means mmWave support in this context; some but not all of those stages also have the company’s mid-band product, which is also called “5G+” for some deeply confusing reason. Swift also played in several stadiums that No They have AT&T 5G support, which didn’t move as much data on the company’s network: GEHA Field at Arrowhead Stadium, Lincoln Financial Field, Ford Field, Acrisure Stadium and Empower Field at Mile High. Oh, and Levi’s Stadium, which didn’t have AT&T 5G+ for the Eras Tour but now does.
These numbers are by far the best example of a meaningful consumer experience during the otherwise disappointing 5G era: LTE networks generally can’t handle so many people using so much data, and the very nature of data support Concerts are changing around the amount of live video streaming that takes place at shows. But it’s not banana surgery. I’m still waiting for the banana surgery.