Taylor Swift has come under fire since a wild new theory emerged about why she specifically attended Travis Kelce’s game in New York against the Jets last weekend.
The pop star made several appearances on the MetLife Stadium jumbotron during the Chiefs’ narrow 23-20 victory on Sunday, much to the delight of Swifties and the ire of NFL fans.
But now the 12-time Grammy-winning artist is being called out on social media for a clever SEO strategy that attempts to distract people from her use of private jets.
Swift fan Britney Muller outlined her theory on singer and ‘jet’. But Google only showed information about her performance in Week 4 of NFL action.
Swift owns two multi-million dollar aircraft: a Dassault Falcon 7x, registered N621MM under Island Jet Inc.; and a Dassault Falcon 900, registered N898TS under SATA LLFC. Both companies are affiliated with Taylor Swift Productions in Nashville, Tennessee, according to documents from the Tennessee Secretary of State.
Taylor Swift is facing backlash for deploying an SEO strategy to hide her carbon footprint in ’23

Swift owns two multi-million dollar aircraft, including a Dassault Falcon 7X (pictured in 2022)

Swift also travels aboard a Falcon 900 jet. Both aircraft are registered in Nashville, Tennessee
According to the Aircraft Tracking website, Swift appeared to have spent seven days in the air aboard her plane, or about 166 hours flying to and from concert halls. JetSpy.
What’s more is that the ‘You Belong with Me’ hitmaker has taken 104 flights this year, including 86 since the start of her ‘Eras’ Tour in Glendale, Arizona, in March. Insider reported.
A spokesperson for Swift previously told the financial and business news website that the 33-year-old is working to reduce carbon emissions from its planes by traveling less frequently than in previous years.
“Before the tour launched in March 2023, Taylor purchased more than double the carbon credits needed to offset all tour travel,” the spokesperson told Insider.
Swift’s average flight time during her nationwide tour was just under two hours. Her shortest flight was an eight-minute trip from a small airport in Van Nuys, California, to Burbank, California on March 26. Both airports are located in Los Angeles.
Swift’s longest flight was on July 2, when she flew her Dassault 7x jet to Bob Hope Airport in Burbank from Groton New London Airport in Connecticut. That flight lasted about five hours and was apparently part of a return trip from an airport near one of her homes in Rhode Island.
Swift also regularly made double flights in one day or flew from different places to the same destination, usually Nashville, her adopted hometown. According to him, Swift also owns homes in New York and Beverly Hills The Wall Street Journal.
While she was still touring, Swift’s jets would often leave the tour location late at night – usually around 11:00 PM to midnight – and return to Nashville as early as 4:00 AM to 5:00 AM the next day.
Traveling back east from Kansas City after seeing Travis Kelce — her new boyfriend — and the Chiefs for the first time last month, Swift rented a Hawker Beechcraft 4000, rather than taking one of the two jets she owns . The Beechcraft burns approximately 2,600 pounds of fuel during the first hour of flight and subsequent hours are 1,800 to 1,900 pounds.

Swift traveled across the country to see her new boyfriend, Travis Kelce, play twice last month

Swift rented a Hawker 4000 to return east from Kansas City instead of using her private jet
Swift’s total flight emissions for the year come to 8,293.54 metric tons, or 1,184.8 times more than the average person’s total annual emissions, according to Gardenmaking the “Shake It Off” singer the biggest celebrity carbon polluter of the past 365 days to date.
Swift’s spokesperson said this earlier E! News that she regularly lends out her jets.
“It is plainly incorrect to attribute most or all of this travel to her,” the singer’s rep said in July 2022.
Swift plans to take her ‘Eras’ tour to Canada, South America, Europe, Asia and Australia later this year and in 2024. She also announced her intention to tour the US again next year.
Swift is on track to rake in more than $1 billion in ticket sales, which would make her tour the highest-grossing tour of all time, according to Pollster.