Goodbye, Sloane! Tatler announces the death of the ‘OK Yah’ tribe, and places a footballer and Love Island star at the top of his most eligible lists
- Gemma Owen, 19, from Love Island, has been named the most eligible young woman
- Chelsea and England midfielder Mason Mount is the most eligible youngster
- The couple has been ranked at the top of society magazine Tatler’s eligibility list.
Nearly four decades since they first patrolled the streets of Chelsea in wax jackets and Alice bands, London’s Sloane Ranger tribe has been officially wiped out.
Tatler magazine, a bible for youngsters in high society, has revamped its Little Black Book of society’s most eligible men and women to replace viscounts in striped shirts and girls in cashmere with jocks and TV stars. more in tune with the modern world.
Gemma Owen, 19, from Love Island, has been judged the most eligible young woman of the year, while her male counterpart is middle-class footballer Mason Mount, 23, who plays in midfield for Chelsea and England. .
Gemma Owen, 19, from Love Island, has been judged the most eligible young woman of the year.
Although Gemma, daughter of former England striker Michael Owen, has equestrian credentials as a Team GB dressage rider, to millions of young Britons she is famous as the scantily clad star of a reality dating show.
Tatler’s November cover features Mount with fashion It Girl Emilia Boateng, daughter of designer Ozwald.
A source said: ‘Tatler’s editor Richard Dennen has always said he wanted to make the magazine fresher and more modern and says he has ‘taken apart the look’ by eradicating red trousers, tweeds and pashminas from the pages.
“Soccer players are the new dukes because of the glamorous lifestyle they have. They are young, they have a lot of money, they are handsome and they have a great presence on social networks. Old school Sloanes aren’t that interesting.
Richard Dennen, publisher of Tatler, has ‘des-Sloan’ the look of his magazine
The term Sloane Ranger was coined by style writer Peter York in 1975 to describe a type of wealthy Londoner who lived around Sloane Square in Chelsea. Until recently, Tatler celebrated his social life on his Bystander society pages, with upper-class, predominantly white faces attending openings and parties.
But the change of course follows moves by Edward Enninful, editor of Vogue UK, to include models and staff from a wider range of backgrounds. He has also been adopted by Vogue editor-in-chief Anna Wintour, who is Dennen’s mentor.
As revealed in The Mail on Sunday, Wintour has made a habit of saying at Vogue events: ‘Why are there so many white people in the room?’
Mason Mount, 23, a midfielder for Chelsea Football Club and England, has been named the most coveted youngster of the year.
Three toffs made the Black Book top ten: The Marquess of Lorne, Margarita Armstrong-Jones, and Hon Delphi Primrose. An editorial source said: ‘They are young, hip and more stylish than a traditional Sloane.
‘Lorne is a former page to the queen and future duke… but also very well known on TikTok. Margaret Armstrong-Jones was the best dressed royal at the Queen’s funeral. High society is changing and so is the magazine. No one reads Tatler anymore to search for Viscount Justo.
Peter York, who wrote The Official Sloane Ranger Handbook in 1982, denied that the tribe was extinct, adding: “They no longer live in Sloane Square.
The Sloanes are intelligent, well-educated people who work for the hyper-rich of the world in London. Those with fantastic skills work in law firms and those without work in estate agents in Belgravia.