Targus buys Sanho and its Hyper accessory line


Two companies that have built their business on computer accessories come together. Targus, a company best known for its laptop bags and bags, today announced it is acquiring Sanho. You may not be familiar with Sanho himself, but you are more likely to recognize the company’s Hyper and HyperDrive range of USB-C accessories sold on Amazon, at Best Buy, and elsewhere.

Mikel Williams, CEO of Targus, said the deal “enables Targus to add capabilities and support to Hyper’s growing technology brand, and gives Hyper access to new channels, customers and a global footprint of sales and marketing resources.” Williams added that “Hyper has a strong and exciting brand that has excellent reach in the Apple community and, most importantly, the combination also brings truly talented people to our team.”

That ‘range’ that Williams calls is likely a reference to the USB-C hubs Hyper designs specifically to fit and pair with Apple’s MacBooks and iPad Pro devices.

Image: Hyper

The company has also recently launched more powerful “Gen2” USB-C hubs that offer faster performance than previous models. “We focus on first-to-market, award-winning innovative products that will add long-term value to the combined business,” said Daniel Chin, Hyper’s CEO.

Chin will continue to lead Hyper as president. Targus and Hyper will maintain their own brand identity and will remain in their respective headquarters. (Targus is based in Anaheim, California, and Hyper operates out of Silicon Valley.)