As ‘It Ends With Us’ star Blake Lively continues to come under fire for her controversial endorsements, TikTokers have begun revealing their true thoughts on her new haircare line.
In early July, Lively, 36, launched her own Blake Brown brand, which took her seven years to develop and is available exclusively at Target and its website.
The hair care line includes two types of shampoos, a dry shampoo and a hair mask, among other things.
According to their description, the products leave hair “manageable, soft and noticeably shiny” and are “not formulated with SLS/SLES, silicones or parabens.”
But many users have taken to the video-sharing app to share their experience trying Blake Brown, with one revealing that the majority of customers are returning the shampoo.
In early July, Blak4e Lively, 36, launched her own brand Blake Brown, which took her seven years to develop and is available exclusively at Target and its website.
A TikToker named Kate Perry recently told her followers that a “cool teenager who works the customer service counter at Target” told her that everyone would be coming back with her Blake Brown products.
‘This is a public service announcement: I just want to let everyone know that the cool teenager who works the customer service counter at Target told me that everyone has been returning Blake Brown hair products.
“She said that shit ain’t worth $20,” he said.
After the video went viral and garnered nearly two million views, Perry went into detail about what had happened moments before the teen revealed the situation in another video.
“I was returning something and I saw the bottle of shampoo on the counter and I was like, ‘Can I smell it? ‘ And she was like, ‘Yeah, but everyone’s been returning it. ‘”
A TikToker named Kate Perry recently told her followers that a “cool teenager who works the customer service counter at Target” told her that everyone would be coming back with her Blake Brown products.
The hair care line includes two types of shampoos, a dry shampoo and a hair mask, among others. According to its description, the products leave hair “feeling manageable, soft and noticeably shiny” and are “not formulated with SLS/SLES, silicones or parabens.”
Other TikTokers have also expressed their dissatisfaction with the product, especially its bulky packaging.
Emma Nacewicz, a critic and entrepreneur, said that while “the packaging is great, it’s not functional.”
‘First of all, it takes up a lot of space. It’s a bit of a hassle. Plus, you have to use two hands to unscrew it, put the lid down, and use two hands (to pour).
“It’s not just a matter of pump and go or squeeze and go. Honestly, having this top like this is beyond disgusting,” she told viewers while holding the shampoo in her hand.
She also noted that as a “dry shampoo fanatic who has tried every single one,” Blake Brown’s dry shampoo is not what it claims to be, but rather a “texturizing shampoo.”
“First of all, it doesn’t even get rid of any grease in my hair. All it does is make it sticky. It’s a fantastic texturizing spray, but you have to wash your hair the next day because it gets sticky,” Nacewicz explained.
Emma Nacewicz, a critic and entrepreneur, said that while “the packaging is great, it’s not functional.”
The criticism comes as Lively, who rose to fame as Serena van der Woodsen on Gossip Girl, faces a growing backlash against her seemingly diva-like behavior caught on camera as more and more lurid interviews appear in the internet archives.
Lively, who has children James, Inez, Betty and Olin with fellow star Ryan Reynolds, began to see her status as one half of the Hollywood couple tarnished during her current press tour to promote her latest film, It Ends with Us.
While there were plenty of feel-good moments during the star’s recent press tour (crying upon meeting Spice Girl Emma Bunton on Heart FM and thanking Capital FM DJ Kemi Rodgers after she surprised her with a message from Reynolds), there were also moments that likely kept the film’s PR people up at night.
It Ends with Us, based on the book by Colleen Hoover, follows the story of Lily Bloom, played by Lively, who becomes embroiled in an abusive relationship with a man named Ryle Kincaid, played by Justin Baldoni.
However, serious subject matter seemed to be the last thing on the minds of Lively and her co-stars Jenny Slate and Isabela Ferrer when they sat down for a Q&A with author Hoover to discuss the film in early August.
The criticism comes as Lively, who rose to fame as Serena van der Woodsen on Gossip Girl, faces a growing backlash against her seemingly diva-like behavior.
It Ends with Us, based on the book by Colleen Hoover, follows the story of Lily Bloom, played by Lively, who becomes embroiled in an abusive relationship with a man named Ryle Kincaid, played by Justin Baldoni.
Branded “tone deaf,” Lively has since faced intense scrutiny, with interviews continuing to surface showing behavior that has been branded “petty” by some who have seen her.
Viewers accused the quartet of appearing “carefree”; the four women laughed together as they discussed everything from their dream jobs to their zodiac signs, but there was no mention of domestic violence during their chat.
Social media users were quick to criticize them, especially Lively, who hosted the interview, for participating in the informal questionnaire given the serious nature of the film and for not speaking out on the subject.
She directed her followers to a series of links, including a hotline for victims of domestic violence, as well as statistics and other information.
“Everyone deserves relationships free of domestic violence,” she wrote.
Branded “tone deaf,” Lively has since faced intense scrutiny, with interviews continuing to surface showing behavior that has been branded “petty” by some who have seen it.