Dick Clark Productions has appointed Tamaya Petteway as SVP of Partnerships.
In her role, Petteway will lead the sponsorship division and oversee revenue streams and profits related to sponsors, advertisers, venues and venues. She will also lead sales initiatives and strategy across all DCP platforms.
Petteway, who joins the company on June 12, will report to Jay Penske, CEO, Chairman and Founder of Penske Media and CEO of DCP, and DCP’s COO Mike Kohn.
Petteway moves to DCP from Endemol Shine North America, where she was most recently SVP of Brands, Partnerships, Licensing and Digital. She worked on brand partnerships for shows like Fox’s Chef And Master Chef JuniorTBS’ Wipe outPeacocks The courtship and that of Disney+ Foodtastic. Prior to Endemol Shine, she worked at Universal Music Group and CORE Media 19.
“Tamaya brings incredible experience, talent and authority,” Penske said in a statement. “Her unique skills, enthusiasm for entertainment and creative approach are one of a kind and I look forward to seeing her develop the sponsorship strategy at DCP for the future.”
“Having worked on some of the biggest TV and entertainment brands, I am beyond excited to join the talented team at Dick Clark Productions and work on their extraordinary portfolio of iconic live event programming and legendary TV properties,” Petteway said in a statement. “I am thrilled at the opportunity to combine my background in TV and music to build long-term strategic brand partnerships, bring to life creative integrations and bespoke 360 sponsorship programs that allow consumer brands to authentically reach targeted audiences and engage viewers. and fans can influence. of pop culture to interact and experience DCP’s award shows and events in highly relevant, innovative and entertaining ways.
DCP is part of Penske Media Eldridge. PME is a subsidiary and joint venture between Penske Media, the parent company of The Hollywood Reporterand Eldridge.
