Taco Bell dipped his toes in the chicken sandwich wars in february when they started testing a chicken taco hybrid sandwich that was different any other chicken item on the market. The unique sandwich was only available in select markets, but it was only a matter of time before it went national.
Finally, that day is on the horizon – starting September 2, Taco Bell’s Crispy Chicken Sandwich Taco will be available to everyone, no matter what part of the country they live in. Can’t wait that long? You can access the item early on August 30 through Taco Bell’s app.
One of the most intriguing features of this sandwich is that it’s hard to tell exactly what it is. It has the look of a classic taco, but has the elements of a traditional chicken sandwich. It’s made with premium all-white-meat crispy chicken, which is first marinated in jalapeño buttermilk, then seasoned with bold Mexican spices and rolled in a crispy tortilla chip coating. But instead of a simple sandwich, the chicken is nestled in a puffy taco-shaped loaf of bread, atop a drizzle of the chain’s signature creamy chipotle sauce. The spicy version also includes jalapeño slices for extra heat.
To uncover the true identity of this sandwich, Taco Bell enlists the help of two university debate teams. On Sept. 4, debate teams from the University of Georgia and Clemson University will compete in a “Great Crispy Chicken Sandwich Taco Debate,” which will air Saturday during the primetime college football game between Georgia and Clemson on ABC (7:30 p.m. o’clock). ET), through various short ad spots.
“Our new crispy chicken innovation is far from your average chicken sandwich, and we’re confident it will get a spicy response from sandwich and taco fans alike,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. “Even the masterminds from our test kitchen couldn’t decide if it was more taco or sandwich, so we’re excited to get the experts from the debate team on hand to have some fun.”
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